Web Analytics Manager | Mid - Senior | Web Group Team

The team leverages modern web technologies to deliver business value through continuous professional growth, individual initiative, and a deep understanding of users and business challenges.

• Strong understanding of web data collection architecture, including client-side and server-side implementations.
• Hands-on experience with Google Tag Manager (GTM), Google Analytics (GA4), and broader Google ecosystem tools (e.g., Google Ads, BigQuery).
• Experience troubleshooting conversion measurement issues across platforms.
• Ability to read and understand web application setups (HTML structure, dataLayer, network requests, cookies, consent signals).
• Familiarity with attribution models, event-based measurement, and common discrepancies between analytics and advertising platforms.

• Act as the primary point of contact for all web data collection and measurement topics across products and teams.
• Investigate, diagnose, and resolve issues related to 3rd party measurement systems (e.g., paid media platforms, analytics tools, conversion APIs).
• Collaborate closely with marketing teams to troubleshoot discrepancies in conversion measurement and attribution.
• Analyze web application setups to understand how data is captured and transmitted across frontend, backend, and tag management layers.
• Work closely with engineering teams to define data collection requirements and ensure proper implementation of measurement standards.

Candidates must provide accurate and complete information during recruitment. Limited use of AI tools to refine application materials is acceptable, but candidates are responsible for their submissions. Applications may be processed using automated tools for evaluation, supporting but not replacing human decision-making. Candidates can opt out of automated evaluation by submitting applications directly via email.