Senior CRM Manager

GoMining is an international crypto company reshaping Bitcoin mining through its Liquid Bitcoin Hashrate (LBH) protocol. It creates Digital Miners backed by real hashrate generating daily BTC rewards, develops the LBH protocol for DeFi products, and gamifies mining with Miner Wars, a Play-to-Earn strategy game. The ecosystem includes Digital Miners, the GOMINING Token, proprietary data centers, and Miner Wars. The company has over 3.7 million users worldwide and operates on Ethereum, BNB Chain, and TON.

• 5+ years of experience in CRM marketing.
• Hands-on experience with Customer.io or similar platforms.
• Experience building complex triggered and omnichannel flows.
• Ability to formulate and validate hypotheses.
• Strong understanding of statistics and A/B testing principles.
• Ability to quickly understand the product and adapt to change.
• Ability to make independent decisions without constant supervision.
• Experience working in a multitasking environment.
• Readiness to respond quickly to work-related communications.
• English level: at least Intermediate (spoken and written).

• Develop and optimize CRM scenarios within the assigned streams.
• Design omnichannel flows (email, push, in-app).
• Develop, prioritize, and launch data-driven hypotheses.
• Run A/B tests with control groups and analyze their impact on key metrics.
• Segment users based on behavioral events and attributes.
• Define requirements for events and attributes in collaboration with the product team.
• Write communication copy; perform email HTML setup when needed.
• Delegate tasks and ensure quality of execution.
• Drive CRM channel revenue growth within the assigned scope.