User Acquisition Manager

Ruby Labs is a leading tech company that creates and operates innovative consumer products across the health, education, and entertainment industries.

• Understanding of key performance metrics including eCPA, ROAS, CPM
• Experience managing worldwide campaigns with deep knowledge of targeting options, placements, audience segmentation, and budget management
• Performance-focused with keen attention to meeting target CPA and ROI goals to scale performance efficiently
• Analytical ability to evaluate performance reports and structure campaigns by region, age, gender, and audience segments
• Ability to quickly identify, react to, and resolve performance issues within short timeframes
• Self-motivated and proactive with strong adaptability to fast changes, fast problem-solving skills, and quick learning ability
• Excellent communication skills with the ability to effectively collaborate across cross-functional teams

• Execute and optimize sales campaigns across SnapChat, covering multiple funnels, including worldwide and standalone segments
• Adapt relevant creative sets to campaigns, optimize ad sets with bids, budgets, and applicable ad combinations
• Take full control and ownership of testing creatives generated for SnapChat and adapted from Meta, analyze ad performance, deliver reporting, and identify key trends and insights
• Deeply analyze testing creative tendencies, identify winners, and locate them in new and existing campaigns for optimization
• Analyze cohort performance and create dedicated campaigns for genders, age segments, and interest-based groups
• Continuously monitor and optimize performance daily and hourly across budgets, audiences, placements, creatives, and bids
• Maintain clear user acquisition processes by following assigned strategies and executing daily tasks including campaign launches, creative transitions, and funnel switching
• Develop custom and lookalike audience campaigns and create campaigns based on interests
• Collaborate closely with Creative Managers to source, test, and iterate creative ideas, identifying and scaling top-performing concepts based on performance data
• Ensure disciplined execution across account structure, testing frameworks, scaling logic, and performance monitoring

Applicants must be located within approximately ±4 hours of the Central European Time (CET) zone to ensure optimal collaboration and communication during working hours.