Lead User Acquisition Manager

Ruby Labs is a leading tech company that creates and operates innovative consumer products across the health, education, and entertainment industries.

• Proven hands-on management of $750K+ monthly advertising budgets with personal ownership.
• Deep, practical expertise in Meta Ads with full ownership as the primary acquisition channel.
• Strong Google Ads skills including UAC and search, with ability to run campaigns independently.
• Proven experience managing multiple paid acquisition sources beyond Meta and Google is a strong plus.
• Strong analytical mindset with ability to work deeply with data to extract insights.
• Experience collaborating closely with Analytics teams to guide decision-making.
• Focused on high-ROI, efficient scaling rather than just spend growth.
• Comfortable working directly inside ad accounts, not only at the reporting level.
• Structured, disciplined, and highly accountable.
• Able to operate effectively in a fast-paced, high-pressure environment.
• Fluent Russian language proficiency with clear and professional communication skills.
• Clear, direct communicator focused on results.

• Stay deeply involved in daily operations by stepping into ad accounts to diagnose issues, optimize performance, launch campaigns, and scale results.
• Manage and oversee $500K+ monthly advertising budgets across all networks, ensuring disciplined spend allocation, controlled scaling, and performance stability.
• Take full responsibility for Facebook Ads as the primary acquisition channel, with strong expertise in Facebook Ads or Google Ads.
• Work deeply with performance data and analytics to identify insights, inefficiencies, and growth opportunities; collaborate closely with the Analytics team.
• Maintain clear user acquisition processes, reporting standards, and performance review cadences for full transparency and control over results.
• Work closely with Creative Managers to source, test, and iterate creative ideas; identify and scale top-performing creatives.
• Ensure disciplined execution across account structure, testing frameworks, scaling logic, and performance monitoring.
• Take full responsibility for KPIs including CPA, ROI, volume, and spend efficiency; results and outcomes are the primary measure of success.

Applicants must be located within approximately ± 4 hours of Central European Time (CET) to ensure optimal collaboration and communication during working hours.