UX Researcher

Ruby Labs is a leading tech company that creates and operates innovative consumer products across the health, education, and entertainment industries.

• 2+ years of hands-on experience in UX research, with a portfolio or case studies demonstrating research-to-product impact.
• Proficiency in Figma and/or Visily for wireframing, prototyping, and user flow design.
• Strong command of user-centered design (UCD) principles, usability heuristics, and accessibility standards.
• Proven experience conducting user interviews, usability testing, and surveys — both moderated and unmoderated.
• Familiarity with analytics and behavioral tools such as Mixpanel, Hotjar, FullStory, or Google Analytics.
• Experience designing and interpreting A/B tests and concept validation studies.
• Strong analytical mindset — ability to synthesize qualitative and quantitative data into clear, prioritized insights.
• Excellent written and verbal communication skills; able to present research clearly to non-research audiences.
• Advanced AI user — comfortable leveraging AI tools to accelerate research synthesis, generate interview guides, and surface patterns at scale.
• Basic familiarity with front-end development (HTML, CSS, JavaScript) is a plus.
• English fluency required.

Nice to have:

• Experience in sweepstakes casino, online gaming, fintech, or consumer subscription products.
• Familiarity with AI-driven UX research methodologies and tools.
• Experience working in fast-paced startup or scale-up environments.
• Exposure to game mechanics, reward loops, or player psychology research.

• User Research Operations: Plan and execute qualitative and quantitative research studies including user interviews, surveys, usability tests, and diary studies across the full player journey.
• Behavioral Analysis: Analyze user behavior across the platform using analytics tools, session recordings, heatmaps, and funnel data to identify friction points and opportunities.
• Competitor & Market Research: Conduct structured competitive analysis of sweepstakes casino products to benchmark UX against industry standards and identify gaps.
• Wireframing & Prototyping: Use Figma or Visily to translate research insights into wireframes, user flows, and low-to-mid fidelity prototypes that guide product and design decisions.
• User Personas & Journey Mapping: Develop and maintain player personas, customer journey maps, and mental models that inform product strategy and prioritization.
• A/B Testing & Validation: Design and interpret A/B tests, surveys, and concept validation studies to ensure design decisions are data-backed.
• Cross-Functional Collaboration: Work directly with Product Managers, Designers, and Developers to embed user insights into the product lifecycle from ideation through launch.
• Stakeholder Reporting: Document and present research findings clearly to stakeholders, making complex insights accessible and actionable.
• UX Standards: Champion user-centered design principles, accessibility standards, and usability best practices across all product initiatives.
• Continuous Discovery: Proactively identify new research questions, monitor industry UX trends, and propose process improvements to keep the research function sharp.

Applicants must be located within approximately ± 4 hours of the Central European Time (CET) zone to ensure optimal collaboration and communication during working hours.