Product Marketing Manager

Xopero Software is a Polish software producer with 16 years of experience, developing proprietary products such as Xopero ONE, Xopero Unified Protection, and GitProtect, used by Fortune 500 companies including T-Mobile, Avis, and Quest Diagnostics. The company specializes in advanced protection for physical, virtual, DevOps tools, and SaaS environments, focusing on backup and disaster recovery across complex IT infrastructures.

• Minimum 3 years of experience as Product Marketing Manager or Product Manager in SaaS/IT environment
• Knowledge of cybersecurity or IT infrastructure technology in at least one area
• Proven experience managing comprehensive Go to Market/Launch phases
• Experience defining personas, target groups, Value Proposition, and Product Messaging
• Ability to combine business and technical perspectives and create benefit-oriented communication understandable to clients
• Portfolio of sales enablement content that impacted sales, including 1-pagers, solution sheets, battlecards, pitch decks, thought leadership articles
• Proficiency with analytics and marketing automation tools such as CRM (e.g., HubSpot), Google Analytics, and BI data analysis
• High communication skills including creating presentation materials and communicating strategy to management and enterprise clients
• English language proficiency at minimum C1 level in speaking and writing

Nice to have:

• Experience creating product newsletters and videos (screencasts, explainers)
• Knowledge and use of design and prototyping tools (Canva, Figma) and social media for product communication

• Preparing comprehensive Go to Market strategies for products
• Defining personas and target groups and designing appropriate marketing activities
• Defining Value Proposition and Product Messaging to differentiate from competitors
• Managing product communication from planning through launch to sales scaling support
• Translating complex technical features into customer-benefit language
• Increasing product reach via owned channels, databases, technical communities, and partnerships
• Creating high-quality technical blogs, solution sheets, battlecards, pitch decks, and sales tools in collaboration with R&D and Product teams
• Developing technical messaging for cybersecurity products in English and Polish
• Verifying product content for technical accuracy and consistency
• Identifying growth opportunities through trend and competitor analysis and measuring effectiveness for optimization and reporting
• Representing the brand at industry events and conferences and collecting feedback