WordPress Developer (Marketing & Integrations)

• 3+ years building custom WordPress themes with Advanced Custom Fields (ACF) flexible content blocks
• 3+ years working with APIs, webhooks, and automation platforms (Zapier, Make, or similar)
• Working knowledge of popular WordPress page builders (Gutenberg, Elementor, Divi, WPBakery, etc.) with ability to troubleshoot, optimize, and extend them
• Demonstrated ability to use AI as a development tool for speed and problem-solving
• Conversion rate optimization (CRO) experience
• Comfortable working in Figma and Adobe products (XD, Photoshop, Illustrator)
• Solid understanding of HTML, CSS, JavaScript, and PHP
• Developer-first mindset with a marketing support orientation
• Detail-oriented, organized, and comfortable managing multiple client projects
• Proactive problem solver who communicates clearly with technical and non-technical teammates

Nice to have:

• Laravel experience
• Google Tag Manager
• Experience with GoHighLevel, ActiveCampaign, or similar CRM/marketing platforms
• Unbounce or ClickFunnels
• Copywriting ability
• Basic design skills

• Build and maintain custom WordPress themes using ACF flexible content blocks as a modular page builder architecture
• Perform routine WordPress core, plugin, and theme updates across client sites
• Develop and QA landing pages for paid ad campaigns, ensuring proper form functionality, tracking, and CRM connectivity
• Build and configure lead magnet tools including Typeform quizzes, Perspective funnels, chatbots, and similar conversion assets
• Set up and manage integrations between websites, CRMs, and marketing platforms using webhooks, APIs, and automation tools like Zapier
• Implement pixels, conversion tracking, and UTM structures in coordination with the performance marketing team
• Collaborate with designers to translate Figma comps into clean, responsive WordPress builds
• Support and optimize client sites built on page builders (Gutenberg, Elementor, Divi, etc.) as needed
• Troubleshoot and debug front-end and back-end issues across client sites
• Use AI tools to accelerate development workflows while maintaining code quality and manual oversight

As part of recruitment, candidates must read, understand, and agree to Lago’s Confidentiality and Non-Circumvention Agreement.