PR Manager

We are seeking a strategic, relationship-driven, and influence-oriented PR Manager to strengthen our company’s external reputation and amplify our culture, leadership, innovation and transformation stories on a global scale. Reporting to the Head of Culture & Communications, this role will shape our media narrative, manage key external communications, and build trusted relationships with journalists, analysts, and industry influencers in Poland and beyond.

• 10+ years’ experience in PR, external communications, or corporate communications (preferably in tech/IT, in a corporate environment)
• Familiarity with tech industry trends, innovation topics, or B2B environments
• Proven track record of working with media, pitching stories, and securing coverage
• Ability to work in a global environment across multiple regions and time zones
• Knowledge of PR tools and analytics platforms, including AI tools for PR analytics and media monitoring
• Experience collaborating with distributed teams
• Polish native speaker with excellent proficiency in English

PR & Media Relations:

• Develop and lead a global PR strategy aligned with the company’s cultural narrative, strategic priorities, and business objectives
• Shape the organisation’s external voice by crafting clear, compelling narratives around innovation, culture, leadership, and organisational transformation
• Serve as a strategic advisor to senior leaders on key messaging, visibility opportunities, and external positioning
• Build and maintain relationships with journalists, media outlets, analysts, and industry influencers
• Oversee press releases, statements, Q&As, and media kits
• Proactively pitch stories and interview opportunities, creating visibility for company initiatives and leadership

Media Relations and Thought Leadership:

• Build and maintain strong, trust-based relationships with journalists, analysts, and industry influencers across core markets
• Drive proactive media engagement through high-quality briefings, storytelling, and expertly positioned pitches
• Lead executive visibility initiatives, including thought leadership content, interviews, and speaking engagements

Content Strategy and Editorial Leadership:

• Oversee the creation of PR content including press releases, articles, op-eds, statements, speeches, and narrative framework
• Ensure all external messaging reflects the company’s tone of voice, values, and strategic direction
• Drive storytelling initiatives that highlight transformation and cultural initiatives, technology leadership and employee impact

Reputation and Issues Management:

• Identify emerging external risks and recommend proactive communication strategies to protect and strengthen the company’s reputation
• Partner with Legal, HR, and leadership to manage sensitive topics with accuracy, discretion, and strategic foresight
• Develop preparedness frameworks, messaging, and support structures for potential crises or reputation challenges

Storytelling & Content Creation:

• Identify and shape strong narratives around culture, innovation, technology, people, and business impact
• Develop PR content strategy across formats: articles, op-eds, blogs, media briefings, and success stories
• Ensure all messaging reflects desired tone of voice and communication standards

Cross-Functional Collaboration:

• Work closely with Internal Communications, Employer Branding, Social Media, HR, Marketing, and Product teams to ensure alignment across all communication touchpoints
• Support global and regional campaigns by integrating strategic PR elements into broader communication plans
• Work with technical and business teams to translate complex topics into accessible public communications
• Align external communications with internal culture-building efforts

Measurement and Insight:

• Monitor media coverage, sentiment, and trends to inform strategic decision-making
• Provide leadership with data-driven insights and recommendations to further strengthen reputation and visibility
• Benchmark against industry peers and global best practices
• Provide insights and recommendations based on data and market trends
• Monitor competitor communications and industry news