Junior CRM Marketing Manager(f/m)

British American Tobacco (BAT) is a global top employer with 53,000 employees across more than 180 markets. BAT's brands are sold in over 200 markets and produced in 44 factories in 42 countries. The company has newly established Tech Hubs focused on innovation in four strategic locations. BAT is recognized for diversity leadership and sustainability, being a Financial Times diversity leader, International Women’s Day Best Practice winner, and Seal Award winner as one of the 50 most sustainable companies.

• 2–3 years of experience in Marketing, CRM, or similar roles within an FMCG environment
• Hands-on expertise with Salesforce and Salesforce Marketing Cloud (SFMC) in campaign management and marketing automation
• Strong understanding of system interdependencies
• Consumer-centric attitude with ability to deliver outstanding segmentation and personalization
• Strong analytical capabilities to drive insight-based decisions and optimization
• Ability to handle multiple initiatives concurrently and collaborate effectively with diverse internal and external collaborators
• Excellent communication, presentation, networking, and relationship-building skills
• Proactive, independent, continuous learner with a strong sense of innovation and commitment to flawless business processes
• Proficient in English with strong PC skills (MS Word, Excel, PowerPoint)
• SQL and CDP familiarity considered a plus

• Manage CRM campaigns and omnichannel journeys including email, SMS, and other channels with segmentation, personalization, A/B testing, and KPI tracking
• Ensure accurate setup, execution, and performance monitoring of CRM campaigns including content, decision trees, and journey logic
• Assist in development and improvement of CRM ecosystem including frontend/backend components and integrations with Salesforce and Salesforce Marketing Cloud (SFMC)
• Collaborate with tech and innovation teams to translate business requirements into CRM system solutions, including test scenarios, UAT, deployment, and data flow monitoring
• Analyze CRM performance, consumer behavior, and journey effectiveness to identify optimization and automation opportunities
• Serve as CRM contact for local markets, regional teams, agencies, and cross-functional collaborators; manage projects, briefs, timelines, and delivery updates
• Ensure GDPR compliance and governance across CRM activities; maintain documentation, guidelines, toolkits, and act as CRM subject matter expert