Senior Analyst, Consumer Engagement & Loyalty

Pandora is the world’s largest jewelry brand with a regional Head Office in Warsaw, Poland, managing wholesale distribution, owned and operated stores, and e-commerce across Eastern Europe (Poland, Czech Republic, Slovakia, Romania, Hungary). The company focuses on CRM initiatives to optimize customer acquisition, retention, and loyalty strategies within the Pandora Eastern Europe cluster.

• Bachelor’s degree in Business, Marketing, Economics, Statistics, or related field
• Fluency in English and Polish, both verbal and written
• 5+ years experience in CRM analytics, marketing analytics, or similar data-driven role in B2C retail or e-commerce
• Proficiency in MS Office, especially Excel including PowerPivot and PowerQuery, and PowerPoint
• Experience with CRM and loyalty platforms (e.g., Salesforce, Bloomreach, Adobe Analytics) is a plus
• Strong proficiency in data and visualization tools such as Excel, SQL, Power BI, Tableau, or similar
• Solid understanding of customer segmentation, lifecycle marketing, and loyalty program mechanics
• Proven experience analyzing customer behavior and email marketing performance with ability to translate insights into actionable recommendations
• Strong analytical and problem-solving skills with commercial mindset and attention to detail
• Excellent communication and stakeholder management skills, able to present insights to non-technical and senior business audiences
• Ability to work with multiple data sources and synthesize findings into clear business conclusions and strategic recommendations

• Lead CRM analytics initiatives and provide strategic recommendations to drive customer retention, loyalty, and revenue growth through data consolidation and analysis from multiple sources
• Measure effectiveness of customer acquisition and loyalty initiatives and recommend enhancements to improve engagement and commercial performance
• Provide strategic input into loyalty program enhancements, customer engagement initiatives, and omnichannel CRM activities
• Support omnichannel customer experience initiatives leveraging CRM insights across retail and e-commerce touchpoints
• Drive continuous improvement of customer journeys through data-driven testing, insights, and performance optimization
• Track, analyze, and optimize email marketing performance including CTR, conversion rate, sales, and long-term customer value
• Own regular reporting of key Retail KPIs primarily through Power BI dashboards and Adobe Analytics Reports
• Identify opportunities to automate and optimize CRM reporting processes and campaign performance analysis
• Ensure data quality, consistency, and governance across CRM and loyalty reporting frameworks
• Design and maintain Power BI dashboards and reporting solutions monitoring customer engagement, retention, churn, conversion, and lifetime value trends
• Lead development and evaluation of email campaign testing strategies (A/B and multivariate testing) with actionable recommendations
• Lead cross-functional CRM projects and coordinate with global and local teams to align market initiatives with business objectives
• Partner with senior stakeholders across Marketing, E-commerce, Merchandising, and Sales teams with analyses, business cases, and performance deep-dives translating into measurable CRM and loyalty KPIs