Senior Performance Marketing Specialist

Go On Board is one of the fastest growing board game studios in Europe, creating games played by hundreds of thousands worldwide. Their portfolio includes international bestsellers like The Witcher: Old World, Cyberpunk 2077: The Board Game, and The Witcher: Legacy. They collaborate with major pop culture brands such as CD PROJEKT RED and Bandai Namco, running crowdfunding campaigns with million-dollar budgets and global reach.

• Minimum 4 years of experience independently managing PPC campaigns as the owner of performance marketing activities.
• Practical experience in running and scaling campaigns in Meta Ads and Google Ads.
• Demonstrable results such as increased ROAS, reduced CAC, budget scaling, and improved campaign efficiency (2-3 case studies with numbers required).
• Proficiency in analytics and tracking with ability to implement and supervise GA4, GTM, and Meta Pixel.
• Experience in e-commerce or physical product sales campaigns.
• English language proficiency at minimum B2 level for working with tools, materials, and documentation.

Important skills:

• Data analysis, drawing conclusions, and decision-making without constant supervision.
• Good work organization, priority management, and resilience in a dynamic environment.
• Independence, proactivity, and true ownership of actions and results.
• Ability to collaborate with creative and marketing teams, communicate needs clearly, provide feedback, and seek solutions together.
• Focus on development, testing, and continuous search for scaling opportunities.

Nice to have:

• Knowledge of crowdfunding campaign specifics (Kickstarter, Gamefound) or experience with community-driven products.
• Familiarity with gaming industry, hobbies, or collectible products.
• Knowledge of TikTok Ads, Pinterest Ads, or other alternative paid marketing channels.
• Practical knowledge of Looker Studio, Power BI, or basic SQL.
• Experience building processes, documentation, or developing PPC area from scratch.
• Google Ads, Meta Ads certifications or completed courses/trainings related to performance marketing, analytics, or e-commerce.
• Experience working in startup or scale-up environments.

• Independently manage performance marketing activities in paid ads channels including planning, launching, and optimizing campaigns in Meta Ads, Google Ads, and Bing Ads focusing on sales goals and scaling results.
• Build and develop advertising account architecture including campaign structures, ad groups, bidding strategies, and implement best practices and standards for PPC.
• Implement and develop analytical and tracking systems including configuration and supervision of GA4, GTM, Meta Pixel, attribution models, data analysis, and optimization recommendations.
• Plan and execute A/B tests on ad creatives, copy, landing pages, and new solutions to improve campaign performance.
• Collaborate closely with creative and marketing teams by preparing briefs, ensuring communication consistency, and jointly developing effective sales campaigns.
• Explore new growth and scaling opportunities by analyzing new advertising channels and solutions such as TikTok Ads, influencer paid, and programmatic.
• Report campaign results and recommend action directions by monitoring campaign effectiveness, analyzing KPIs, and cooperating with Head of Marketing on performance marketing strategy development.