eMarketing Funnel & Conversion Specialist + Ai & Automations Skills

• Minimum 2+ years experience building and optimizing sales funnels.
• Proven experience using GoHighLevel.
• Demonstrated ability to improve conversion rates and scale revenue.
• Experience running retargeting campaigns across Meta, Google, or TikTok.
• Strong understanding of digital marketing psychology.
• Ability to build funnel pages independently.
• Experience using AI tools for copy, creative, or automation.
• Strong analytical skills and performance tracking.
• Excellent written English.
• Autonomous, efficient, and outcomes-driven.
• Applicants must submit a portfolio of funnels built, examples of A/B testing improvements, overview of AI tools used, and a short video explaining conversion improvements and funnel results.
• Only applicants with proven results will be considered.
• Immediate start date.

Funnel Architecture & Build (GoHighLevel):

• Architect, build, and deploy full-funnel ecosystems including landing pages, sales pages, webinar funnels, VSL funnels, product funnels, membership funnels, and upsell/downsell flows.
• Configure pipelines, automations, triggers, email/SMS sequences, and checkout flows.
• Ensure seamless integrations with CRM, payment gateways, and tracking systems, and perform end-to-end QA before traffic is driven.

Conversion Rate Optimization & A/B Testing:

• Implement ongoing A/B split testing across headlines, CTAs, layouts, creative assets, pricing structures, and copy variations.
• Continuously optimize performance based on conversion rate, ROAS, bounce rate, and user behavior data.
• Run autonomous testing cycles and produce ongoing performance insights to improve funnels month-on-month.

AI-First Funnel Creation & Optimization:

• Use AI tools to generate high-converting copy, landing pages, ad creative, VSL scripts, email sequences, and offer structures.
• Rapidly prototype funnels using AI, then refine through testing and data.
• Utilize modern AI tools for copywriting, creative assets, video generation, and funnel optimization.

Paid Traffic & Retargeting Ecosystems:

• Design and support retargeting campaigns across Meta, Google, YouTube, TikTok, and LinkedIn.
• Ensure correct pixel tracking, event tracking, and audience segmentation while optimizing campaigns for CPA, CPL, and ROAS.

Copywriting & Messaging Optimization:

• Write and refine landing page copy, sales page messaging, email sequences, webinar scripts, and ad copy.
• Maintain strong psychological positioning, clear offer articulation, and high-impact calls-to-action.
• Ensure all messaging is conversion-focused and aligned with Western buyer psychology.