Senior Product Marketing Manager - Banking

Comarch Financial Services operates in the fintech B2B sector, focusing on AI-first marketing for banking products across CEE markets.

• Experience in the banking sector with deep understanding of business processes and audience specifics
• Minimum 5 years in B2B product marketing within technology, fintech, or banking
• Proven success in account-based marketing and demand generation
• Ability to independently create advanced content such as positioning, messaging, white papers, case studies, and sales materials
• Practical use of AI tools (Claude, ChatGPT, Perplexity, Midjourney, Adobe Firefly, Semrush) in daily work
• Practical knowledge of ABM tools (6sense, Demandbase), Marketing Automation systems (HubSpot or similar), CRM, and analytics (GA4, Power BI)
• English language proficiency at C1 level and fluent Polish
• Higher education preferably in marketing, economics, or related fields

Nice to have:

• Experience in enterprise/B2B SaaS environments
• Knowledge of CEE markets and additional regional languages
• Familiarity with automation platforms (Make, Zapier) and basic data work

• Full responsibility for product marketing of the Banking line in CEE markets
• Building positioning and AI-first messaging for advanced banking products
• Designing and running dedicated ABM and demand generation programs for key banks in collaboration with Growth/AI teams
• Close cooperation with sales and product teams on go-to-market strategies and product launches
• Developing key content materials that educate the market and support sales processes
• Accountability for marketing's real impact on the sales pipeline in Banking