Mobile User Acquisition Specialist
Tech Stack / Keywords
Firma i stanowisko
airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Their products include SignNow, pdfFiller, DocHub, altaFlow, Instapage, and US Legal Forms, serving hundreds of millions of users and over one million customers worldwide. The company operates in more than 20 countries with main hubs in the United States, Poland, Romania, Ukraine, and the Philippines. The Marketing Department consists of over 100 people managing 360º communication and a massive automation engine with monthly traffic of 31M+ across all brands.
Wymagania
- 3+ years of hands-on experience managing and optimizing Google Ads campaigns.
- 1+ year of experience with Apple Search Ads.
- Practical experience with Microsoft Ads / Bing Ads.
- Strong understanding of mobile acquisition, app performance marketing, and paid traffic optimization.
- Experience working with mobile analytics systems such as AppsFlyer, Firebase, or similar tools.
- Good understanding of measurement, attribution, conversion tracking, acquisition funnels, and performance metrics.
- Experience managing monthly ad budgets of $100K+.
- Strong analytical mindset and ability to make data-driven decisions.
- Experience running A/B tests and interpreting results in the context of business goals.
- Ability to communicate campaign insights, risks, and recommendations to stakeholders.
- English level B2+ for collaboration, meetings, and reporting.
- Ownership mindset, attention to detail, and ability to adapt to changing priorities.
Nice to have:
- Experience in SaaS, subscription products, or app performance marketing.
- Experience with ASO and app store optimization.
- Experience working closely with Product, Brand, or General Management teams.
- Experience building or scaling a new paid acquisition channel.
Obowiązki
- Launch, manage, and optimize PPC campaigns across paid acquisition channels, focusing on mobile performance marketing.
- Build and scale campaigns in Apple Search Ads, Google Ads, Microsoft Ads, UAC, and other relevant platforms.
- Monitor key performance metrics including traffic, conversions, CAC/CPA, ROAS, and conversion volume.
- Generate and test hypotheses through A/B experiments across ads, creatives, keywords, targeting, campaign structures, and app store listings.
- Analyze campaign performance, traffic quality, conversion trends, and user behavior to identify areas for growth and optimization.
- Perform ASO activities including app store listing updates, metadata optimization, ranking analysis, and A/B testing in App Store and Google Play.
- Collaborate with internal stakeholders such as Brand Managers, General Managers, Product, Content, and Development teams.
- Communicate with external partners like Google, Apple, and Microsoft to improve campaign performance and explore growth opportunities.
- Build clear reporting and share actionable insights and recommendations with stakeholders.
Benefity
- Flexible working environment with options for remote, hybrid, or office work in the United States, Poland, Romania, or Ukraine.
- Competitive compensation and stock options, including a performance-based bonus system.
- Professional growth and learning opportunities through courses, conferences, and access to learning resources.
- Comprehensive health and well-being benefits tailored to each country, including wellness programs and fitness options.
- Quarterly company-wide Mental Health Days.
- Family-friendly culture with flexibility for parents, airSlate Junior Club for kids, company-wide family days, and a pet-friendly approach.
- Support for charitable initiatives through the airSlate Care programme, including humanitarian aid in Ukraine and other regions.
- Open communication with transparent dialogue at all levels, including company-wide Q&A sessions with the CEO.
Inne informacje
Informujemy, że administratorem danych jest airSlate Poland Sp. z o.o. z siedzibą we Wrocławiu, ul. Curie-Skłodowskiej 12 (dalej jako "administrator"). Masz prawo do żądania dostępu do swoich danych osobowych, ich sprostowania, usunięcia lub ograniczenia przetwarzania, prawo do wniesienia sprzeciwu wobec przetwarzania, a także prawo do przenoszenia danych oraz wniesienia skargi do organu nadzorczego. Dane osobowe przetwarzane będą w celu realizacji procesu rekrutacji. Podanie danych w zakresie wynikającym z ustawy z dnia 26 czerwca 1974 r. Kodeks pracy jest obowiązkowe. W pozostałym zakresie podanie danych jest dobrowolne. Odmowa podania danych obowiązkowych może skutkować brakiem możliwości przeprowadzenia procesu rekrutacji. Administrator przetwarza dane obowiązkowe na podstawie ciążącego na nim obowiązku prawnego, zaś w zakresie danych dodatkowych podstawą przetwarzania jest zgoda. Dane osobowe będą przetwarzane do czasu zakończenia postępowania rekrutacyjnego i przez okres możliwości dochodzenia ewentualnych roszczeń, a w przypadku wyrażenia zgody na udział w przyszłych postępowaniach rekrutacyjnych - do czasu wycofania tej zgody. Zgoda na przetwarzanie danych osobowych może zostać wycofana w dowolnym momencie. Odbiorcą danych jest serwis Just Join IT oraz inne podmioty, którym powierzyliśmy przetwarzanie danych w związku z rekrutacją.
airSlate
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