Junior CRM Marketing Manager(f/m)

British American Tobacco is a global top employer with 53,000 employees across more than 180 markets. The company operates in over 200 markets with 44 factories in 42 countries. BAT has newly established Tech Hubs in 4 strategic locations focused on innovation and is recognized for diversity and sustainability achievements.

• 2–3 years of experience in CRM, email marketing, or direct marketing
• Hands-on expertise with marketing automation systems; Salesforce and Salesforce Marketing Cloud (SFMC) is a plus
• Experience in campaign management and marketing automation
• Consumer-centric attitude with ability to deliver outstanding segmentation and personalization
• Strong analytical capabilities leveraging data and system functionalities for insight-based decisions and optimization
• Ability to prioritize multiple initiatives concurrently and collaborate effectively with diverse internal and external collaborators
• Excellent communication, presentation, networking, and relationship-building skills, including translating complex data into clear, actionable insights
• Proactive, independent, continuous learner with a strong sense of innovation and commitment to flawless business processes
• Fluent in English with strong PC skills (MS Word, Excel, PowerPoint)
• SQL familiarity considered a plus

• Manage CRM campaigns and journeys, including building, optimizing, and automating omnichannel CRM journeys (email, SMS, other channels) with segmentation, personalization, A/B testing, and KPI tracking
• Ensure accurate setup, execution, and performance monitoring of CRM campaigns, including content, decision trees, and journey logic
• Partner with tech and innovation teams to translate business requirements into CRM system solutions, including creating user stories and test scenarios
• Analyze CRM performance, consumer behavior, and journey effectiveness to identify optimization and automation opportunities across acquisition, retention, and lifecycle value
• Serve as the CRM contact for local markets, regional teams, agencies, and cross-functional collaborators; manage projects, briefs, timelines, and delivery updates