Product Owner (SEO&Personalisation)

Travelplanet.pl SA (Invia Group) is a company operating in the travel industry, focusing on digital and e-commerce environments.

• 2–5 years experience in product management or as a Product Owner, focusing on technical or data-driven initiatives in digital or e-commerce.
• Comfortable discussing APIs, database structures, and data pipelines.
• Ability to translate technical constraints into product decisions.
• Data-driven mindset with familiarity with analytics tools and understanding of data flow.
• Solid hands-on experience with agile methodologies such as Scrum or Kanban.
• Excellent interpersonal and communication skills for aligning cross-functional teams and handling competing priorities.
• Strong analytical thinking combined with sound business judgement.
• Professional working proficiency in English; German is a plus.

Nice to have:

• Experience with SEO product initiatives or working closely with SEO specialists.
• Familiarity with personalisation systems, data pipelines, or user segmentation.
• Experience in the travel industry or a similarly competitive, customer-centric sector.

Product Vision & Strategy:

• Translate strategic goals into actionable plans for SEO and Personalisation initiatives.
• Communicate direction to the team ensuring initiatives tie back to measurable business value.

Discovery & Insight:

• Conduct continuous product and data discovery using user behaviour, analytics, competitor analysis, and stakeholder feedback.
• Identify opportunities for better personalisation and organic growth.

Backlog Management:

• Own, prioritise, and manage the product backlog for SEO and Personalisation initiatives.
• Align backlog with business objectives, feature efficiency, and high-impact development.

Value Generation & Validation:

• Drive rapid feedback loops by defining and shipping MVPs.
• Run A/B tests and validate that new features deliver real impact before scaling.

Performance Monitoring:

• Track KPIs across SEO performance, data collection, and personalisation effectiveness.
• Analyse trends, identify gaps, and use insights to shape the roadmap.

Stakeholder Collaboration:

• Build strong relationships across engineering, data, marketing, and leadership.
• Capture requirements, manage competing priorities, and integrate feedback into a shared product roadmap.