CRM Manager (ManyChat)

Ruby Labs is a leading tech company that creates and operates innovative consumer products across the health, education, and entertainment industries.

• 3+ years of experience in CRM, lifecycle marketing, or marketing automation with hands-on ManyChat experience.
• Proven ability to build complex, multi-step automation flows driving measurable business outcomes.
• Strong understanding of segmentation, behavioral triggers, and personalization best practices.
• Experience managing Facebook Messenger campaigns.
• Data-driven approach to optimization, comfortable analyzing funnel metrics.
• Familiarity with integrating ManyChat with external tools such as CRMs, Zapier, or webhooks.
• Experience in online gaming, sweepstakes, subscription products, or high-volume consumer apps is a strong plus.
• Strong written English skills for crafting concise, high-converting message copy.
• Advanced AI user capable of leveraging AI tools to improve automation, generate copy variants, and analyze performance.

• ManyChat Ownership: Build, manage, and continuously optimize ManyChat flows across Facebook Messenger and Instagram DMs, owning the full automation architecture from lead capture to conversion and retention.
• Lifecycle Strategy: Design and execute lifecycle marketing strategies covering activation, onboarding, engagement, retention, and reactivation across all CRM channels.
• Segmentation & Personalization: Build and maintain player segments based on behavior, activity stage, and lifetime value, delivering targeted, personalized messaging.
• Campaign Execution: Plan and deploy promotional campaigns, bonus announcements, event-based triggers, and re-engagement sequences in coordination with the marketing team.
• A/B Testing & Optimization: Continuously test message copy, timing, flow structure, and CTAs, establishing winner criteria and applying learnings.
• Performance Reporting: Own CRM KPIs including open rate, click-through rate, conversion rate, churn reduction, and revenue contribution; deliver weekly reports to leadership.
• Cross-Channel Coordination: Align CRM messaging with paid social, organic content, and product promotions for a coherent player experience.
• Tool & Integration Management: Manage ManyChat integrations with external platforms (CRMs, payment systems, data tools) and implement improvements.
• Compliance: Ensure messaging complies with platform policies, opt-in/opt-out requirements, and regulations.

Applicants must be located within approximately ± 4 hours of the Central European Time (CET) zone to ensure optimal collaboration and communication during working hours.