Senior Content Specialist
od 26 USD/ godz.B2B
SeniorFull-time·B2B
#378118·Dodano dziś·0
Źródło: SpyrosoftTech Stack / Keywords
content strategycontent managementSEOuser experienceaccessibilityheadless CMScontent governancecontent workflowscontent taxonomy
Wymagania
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- 5–7 years of experience in content strategy and content management, with in-depth knowledge of content strategy principles, practices, and methodologies.
- Strong knowledge of website content best practices, including SEO, user experience, and accessibility.
- Proven experience collaborating with cross-functional stakeholders and managing content projects.
- Proficiency in working with headless CMS platforms and a strong understanding of content management workflows and processes.
- Experience editing and analyzing digital content with exceptional attention to detail.
- Excellent communication and interpersonal skills, with the ability to communicate effectively with both technical and non-technical stakeholders.
- Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
- Outstanding organizational skills.
Obowiązki
- Develop and implement a comprehensive content strategy for the website, ensuring alignment with business goals and target audience needs.
- Collaborate with cross-functional teams to define content requirements, guidelines, standards, and content KPIs.
- Establish and maintain content governance processes, including content best practices, review, approval, archiving, and continuous improvement of content performance.
- Provide guidance and support to stakeholders in executing content strategies aligned with brand messaging and business objectives.
- Collaborate with stakeholders to define and implement content structures within the CMS, ensuring consistency across digital touchpoints.
- Monitor and analyze content performance metrics to identify opportunities for improvement and optimization.
- Support the full website content lifecycle, from strategy through analysis, with an emphasis on governance.
- Manage and optimize content workflows and processes within a headless CMS to improve content reuse across digital channels.
- Govern the content model and taxonomy to ensure consistent use by business and digital/IT stakeholders.
- Audit the CMS to ensure best practices are followed and update taxonomy as new websites are onboarded.
- Collaborate with the IT team to ensure seamless CMS integration and functionality.
- Train marketing stakeholders on using the headless CMS platform and adopting the headless content approach.
- Stay up to date with advancements in headless CMS technology and recommend improvements.
Spyrosoft
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