Senior User Acquisition Manager

Ruby Labs is a leading tech company that creates and operates innovative consumer products across the health, education, and entertainment industries.

• 2+ year experience in performance marketing / user acquisition on Google.
• Experience managing $500K+ monthly budgets.
• Deep knowledge of key performance metrics: CPM, CTR, CPC, CPA, ROAS, LTV, CAC, Churn, Retention.
• Strong experience with web funnels & mobile acquisition strategies.
• Familiarity with analytics platforms like Mixpanel, Tableau, Omni, AppsFlyer.
• Strong analytical mindset and structured problem-solving skills.
• Ability to generate and validate creative hypotheses.
• Intermediate English proficiency or higher.

Nice to have:

• Experience with platforms like Meta, Snap, TikTok or others.
• Hands-on experience with Google UAC for app install campaigns.
• B2C Subscription apps

• Manage, scale, and optimize ad campaigns across Google Search, Demand Gen, Display.
• Drive performance across key KPIs: ROAS, CPA, Spend, CTR, and more.
• Own budgets and make data-driven budget allocation decisions.
• Develop and test hypotheses to improve user acquisition across the funnel.
• Research competitors’ acquisition strategies, creatives, and channels.
• Participate in creative brainstorming to continuously push performance forward.

Applicants must be located within approximately ± 4 hours of Central European Time (CET) for optimal collaboration and communication during working hours.