Head of User Acquisition

Ruby Labs is a leading tech company that creates and operates innovative consumer products across the health, education, and entertainment industries.

Experience:

• 7+ years in performance marketing, including 3+ years in a senior leadership role overseeing UA at scale.
• Proven background in subscription-based D2C products across multiple verticals.
• Proven track record managing multi-million dollar monthly paid budgets.
• Experience directly managing and developing a team of 5+ UA professionals.

Technical Skills:

• Deep platform knowledge across Meta, TikTok, Google, Pinterest, Snapchat, and other paid social/search/display channels.
• Strong quantitative and analytical skills, with fluency in Omni Analytics, Mixpanel, Google Analytics, and Excel/SQL.
• Experience building and scaling teams, setting KPIs, and operating under a centralized structure.

Personal Qualities:

• Builds structure and repeatable systems rather than relying on personal effort or one-off fixes.
• Deeply hands-on and fully accountable, engaged in details.
• Holds the team to an exacting standard for execution quality and results.

Adaptability:

• Consistently pushes for better, faster, more efficient performance, iterating quickly when needed.
• Strong management instincts; hires, coaches, and develops A-players while holding the team accountable.

Strategic Ownership & Department Building:

• Define and own the UA strategy across all platforms (Meta, TikTok, Google, Snapchat, Pinterest, and others).
• Develop scalable processes, SOPs, testing frameworks, and reporting systems.

Team Leadership & Management:

• Manage and mentor a team of cross-platform UA Managers embedded across product teams.
• Lead hiring, onboarding, training, and performance management across the UA function.
• Build a high-talent-density culture that rewards performance, collaboration, and growth.
• Drive knowledge sharing across teams so best practices become standard practice.

Performance Marketing Execution:

• Oversee large-scale budget management across all platforms and products, ensuring efficient CAC and positive ROAS.
• Develop and implement strategic growth plans based on LTV: CAC ratios, retention, onboarding conversion, and ARPU.
• Partner with data science to create and refine advanced analytics and attribution models.
• Own the testing roadmap: A/B tests, geo-expansion, channel scaling, testing of new channels, and creative iteration.

Applicants must be located within approximately ± 4 hours of the Central European Time (CET) zone for optimal collaboration and communication during working hours.