Digital Marketing Product Manager (f/m)

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide.

• 3+ years of experience in digital marketing.
• Experience managing projects, ideally digital ones.
• Strong analytical thinking and ability to translate data into actionable insights.
• Basic understanding of UX/UI and digital product development processes.
• Strong organizational skills and ability to manage multiple stakeholders.
• Independence, ownership, and accountability for delivering projects.

Optional:

• Experience in pharmaceutical or medical industry.
• Knowledge of project management tools (e.g., ClickUp).
• Basic SEO/SEM knowledge.
• Experience working in an agile environment.

Digital Marketing:

• Planning and executing digital campaigns across paid and owned channels.
• Co-creating communication strategies for digital products and projects.
• Analyzing marketing data and recommending optimization actions.
• Coordinating content creation with creative teams.
• Monitoring digital trends and implementing innovations.
• Managing marketing promotion activities and supporting pricing development.
• Conducting market research and competitive intelligence gathering.

Digital Product Project Management:

• Leading digital projects from brief to post-implementation evaluation.
• Coordinating work across development, UX/UI, content teams, and external vendors.
• Creating and managing backlogs, writing user stories, and prioritizing tasks.
• Monitoring project progress, budgets, risks, and dependencies.
• Testing and validating digital product functionalities.
• Collaborating with business and technology stakeholders.

Optional Pharmaceutical Context:

• Working with medical and legal teams for compliance.
• Creating and implementing digital educational tools for healthcare professionals or patients.
• Understanding regulated communication environments.

IQVIA maintains a zero tolerance policy for candidate fraud. All information submitted must be truthful and complete. False statements or omissions will lead to disqualification or termination. Data is processed according to GDPR with legal bases specified. Personal data will be processed for recruitment purposes only and stored up to 1 year after job posting end.