GTM MarTech Engineer (Growth & Attribution) at Video MarTech SaaS

Vidalytics is a video marketing platform that helps entrepreneurs scale their businesses against bigger competitors. The company is 9 years old and growing sustainably. The role is part of the GTM teams working closely with marketing, revenue, and business intelligence functions.

• Fullstack engineer with marketing knowledge
• Experience with web attribution practices
• Professional experience with AI tools such as Claude Code, Codex, Loveable, and Figma Weavy
• Familiarity with page speed analysis tools
• Experience with automation tools like n8n and Zapier
• Experience with marketing funnels, Google Tag Manager, Meta CAPI, Google Ads
• Strong JavaScript skills especially for in-browser tracking and event handling
• Backend fundamentals including ability to hook into backend logic and write code
• Ability to integrate with third-party tools such as Typeform, Calendly, and Webflow
• Excellent written and verbal English communication
• Strong sense of ownership and independent work capability with vague specifications
• Comfortable aligning data between frontend, backend, and external systems like HubSpot and Intercom
• SQL experience for ad-hoc queries and funnel validation
• Willingness to work overlapping hours with Eastern US time zone

• Own, implement, and deploy tracking and attribution across customer journeys including Webflow, Vercel, JS snippets, backend, and marketing automations
• Assist marketers in completing projects such as landing pages and small app creation using AI tools like Claude Code and Codex
• Collaborate closely with the CEO and Director of Business Intelligence to enhance GTM data insights
• Translate vague ideas into well-defined tracking implementations
• Build and deploy fullstack features to the web app for GTM testing and optimizations
• Enable the marketing team to become more technical and AI-native
• Add backend hooks and logic to capture events and customer actions server-side
• Maintain attribution integrity across touchpoints including CRM and advertising platforms
• Deploy server-side split tests
• (Nice to have) Write SQL queries to analyze data and build funnel or campaign dashboards

The role requires work hours overlapping with the Eastern US time zone.