Senior/Regular Digital Analytics Specialist

Spyrosoft is a software engineering company founded in 2016, specializing in technology solutions for industry 4.0, automotive, geospatial, healthcare & life sciences, employee experience & education, and financial services industries. The company was recognized as one of the fastest growing technology companies in Europe in 2021 and 2022 by the Financial Times.

• Strong Regular/Senior level experience in Digital Analytics
• Fluent English (B2+/C1)
• Hands-on experience with GA4 and GTM including implementation, validation, and troubleshooting
• Strong experience in dashboard development and data visualization using Looker Studio and Power BI
• Ability to analyze conversion funnels, user journeys, campaign performance, engagement metrics, and site interaction
• Experience with A/B testing and statistical analysis
• Experience with session replay and behavioral analytics tools such as Hotjar and FullStory
• Strong analytical thinking and problem-solving skills
• Ability to translate complex data into actionable insights and business recommendations
• Experience with tracking validation, QA, and ensuring data accuracy
• Experience working with cross-functional teams (Marketing, Product, UX, Engineering)
• Strong communication and stakeholder management skills

Nice to have:

• Experience using AI tools in day-to-day workflow
• Experience with AI-driven traffic analysis and emerging search trends (AIO / AI-generated traffic)
• Experience with CRM integrations and tracking validation
• Knowledge of Google Search Console
• Experience in e-commerce or digital product analytics
• Understanding of GDPR, consent management, and data privacy compliance
• Experience with product analytics and feature usage tracking
• Knowledge of SQL and BigQuery

• Lead and contribute to deep-dive analysis projects on campaign performance, user experience (UX), conversion funnels, e-commerce performance, product analytics, feature usage, site pathing, and engagement analysis
• Conduct A/B test analysis and provide statistically sound recommendations
• Design, build, and maintain dashboards by developing new reporting solutions and improving existing dashboards and frameworks
• Ensure data quality and business alignment
• Perform tracking validation and analytics QA by validating GA4 and GTM implementations, supporting site launches and feature releases, and troubleshooting tracking and data inconsistencies
• Analyze emerging traffic patterns including AI-driven traffic and AIO content, traffic sources, behavioral trends, and changes in engagement and performance
• Deliver ad-hoc analyses by translating business questions into structured analyses, providing actionable insights and recommendations, and supporting stakeholders across Marketing, Product, and UX

The position is for an immediate start on a freelance/B2B contract basis until the end of 2026, with possibility of extension depending on project demand and performance.