Senior/Regular Digital Analytics Specialist

The position supports data-driven decision-making across digital products and marketing initiatives, collaborating with Marketing, Product, UX, and Engineering teams.

• Strong Regular/Senior level experience in Digital Analytics
• Fluent English (B2+/C1)
• Hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM) implementation, validation, and troubleshooting
• Strong skills in dashboard development and data visualization using Looker Studio and Power BI
• Ability to analyze conversion funnels, user journeys, campaign performance, engagement metrics, and site interactions
• Experience with A/B testing and statistical analysis
• Familiarity with session replay and behavioral analytics tools such as Hotjar and FullStory
• Strong analytical thinking and problem-solving skills
• Ability to translate complex data into actionable insights and business recommendations
• Experience with tracking validation, QA, and ensuring data accuracy
• Experience working with cross-functional teams (Marketing, Product, UX, Engineering)
• Strong communication and stakeholder management skills

Nice to have:

• Experience using AI tools in daily workflows
• Experience with AI-driven traffic analysis and emerging search trends
• Experience with CRM integrations and tracking validation
• Knowledge of Google Search Console
• Experience in e-commerce or digital product analytics
• Understanding of GDPR, consent management, and data privacy compliance
• Experience with product analytics and feature usage tracking

• Lead and contribute to deep-dive analysis projects across campaign performance, UX and behavioral insights, conversion funnels, e-commerce, product analytics, and site engagement
• Conduct A/B test analysis and provide statistically sound recommendations
• Design, build, and maintain dashboards, developing new reporting solutions and improving existing frameworks
• Perform tracking validation and analytics QA, including validating GA4 and GTM implementations, supporting site launches and feature releases, and troubleshooting inconsistencies
• Analyze emerging traffic patterns, AI-driven traffic, behavioral trends, and engagement changes
• Deliver ad-hoc analysis by translating business questions into structured analyses and providing actionable insights
• Support stakeholders across Marketing, Product, and UX