Product Marketing Senior Specialist (M/K)

Restaumatic S.A. is a Polish technology company with over 10 years of experience and around 200 employees. They develop solutions to help small and medium-sized businesses operate more efficiently and grow faster. Their main products include professional websites with online ordering features and RePOS, a proprietary POS system that integrates various sales sources, management, and delivery optimization. The company operates in Poland and also has offices in Slovakia, Romania, and Croatia.

• Minimum 3-5 years of documented experience in product marketing, content marketing, or brand marketing with hands-on content creation.
• Proven portfolio with at least three examples demonstrating goals and measurable results, e.g., launch campaigns, landing pages, GTM strategies, or post series.
• Excellent copywriting skills with the ability to write benefit-driven, engaging content that leads to customer conversion.
• Practical knowledge of developing GTM strategies and positioning technology products in the market.
• Experience managing social media channels for product or B2B brands independently.
• Very good English language proficiency (at least B2) sufficient for editing publication-ready materials.
• Familiarity with Meta Business Suite, Google Business Profile, Canvas/Figma (basic knowledge for briefing), and conscious use of AI tools.
• Strategic and creative mindset combined with high self-reliance and discipline in project completion.
• High engagement, initiative, and ability to work in a dynamic environment.

Nice to have:

• Experience in HoReCa, Foodtech, or SaaS for SMB sectors.
• Experience launching a new product from the ground up.
• Basic knowledge of SEO copywriting and collaboration with SEO specialists.
• Basic UX writing skills including micro-copy, onboarding, and interface writing.
• Experience building or modernizing a brand voice for an existing brand.
• Knowledge of project and content management tools.

• Build and execute comprehensive Go-to-Market strategies for new products, from persona definition and value propositions to launch and sales scaling.
• Position existing products through naming, storytelling, messaging, and communication that differentiate from competitors.
• Maintain brand voice and communication consistency across all channels, including advertising and sales materials.
• Perform copywriting tasks for PPC ads, landing pages, websites, presentations, and sales materials.
• Manage social media channels (Facebook, Instagram, LinkedIn) including strategy, content creation, publishing, and moderation.
• Create briefs and scripts for video materials and coordinate with graphic designers and videographers.
• Prepare selected English-language materials and contribute to international expansion efforts.

The recruitment process complies with principles of salary transparency and equal treatment. The process is gender-neutral and salary decisions are based on uniform and objective criteria related to experience, responsibilities, competencies, and success indicators such as quality of GTM strategies, launch effectiveness, response times to Google reviews, and brand voice consistency. No questions about current or previous salaries are asked in compliance with transparency regulations. Salary and promotion rules are based on objective criteria and company regulations. Personal data is managed according to GDPR regulations with specified rights for candidates.