Senior Product Manager, Acquisition

PandaDoc is an all-in-one document workflow automation platform serving over 65,000 growing organizations, helping teams create, manage, and sign digital documents such as proposals, quotes, and contracts.

• 5–8+ years of product management experience with focus on growth, acquisition, or PLG in SaaS companies
• Proven track record of owning product roadmaps and shipping features impacting top-of-funnel metrics
• Experience with product-led growth models including freemium funnels, self-serve onboarding, and viral sharing loops
• Experience working with and influencing multiple teams
• Strong ability to identify compounding product investments rather than one-off campaigns
• Skilled at translating ambiguous growth problems into clear product bets with success criteria
• Experience designing and scoping experiments and interpreting signals
• Data fluency with product analytics tools such as Amplitude, Hex, or Snowflake
• Ability to design experiments with instrumentation and rigorous result interpretation
• Deep belief and understanding of AI's impact on user acquisition, including generative AI and agentic workflows
• Hands-on use of AI tools for research, prototyping, and experimentation
• Comfortable collaborating with engineers and understanding technical tradeoffs, APIs, integrations, and automation platforms
• Not necessarily an engineer but technically curious and fluent

• Own the acquisition product roadmap including freemium entry points and AI-native discovery surfaces
• Define product surfaces and mechanics that drive top-of-funnel growth
• Partner with engineering, design, and data teams to ship acquisition-related product features
• Design growth systems including product loops, integrations, template distribution, and workflow ecosystems
• Identify and leverage natural collaboration and sharing mechanisms for scalable acquisition
• Develop strategies for emerging channels like generative search, AI workflows, agent marketplaces, and integrations
• Conduct scoped experiments to validate distribution mechanics before full development
• Maintain and drive a high-velocity experimentation practice with rigorous hypotheses, instrumentation, analysis, and learnings
• Own acquisition funnel metrics such as traffic, signups, activation, and channel conversions
• Collaborate across the company with engineering, design, marketing, and GTM teams to execute initiatives
• Align leadership around evolving acquisition strategies and represent roadmap to executive stakeholders