Senior Paid Digital Marketing Specialist

Vendana GmbH has over a decade of experience carrying out aircraft and helicopter missions worldwide. To support international operations, the company has established multiple brands across different markets and languages, growing its global presence. The Senior Paid Digital Marketing Specialist will take ownership of the international paid acquisition strategy and help scale global brands through data-driven performance marketing, working closely with senior management.

• 5+ years of hands-on experience in Paid Digital Marketing or Performance Marketing.
• Proven experience managing and scaling high-budget campaigns across multiple international markets.
• Extensive experience with Google Ads and Microsoft Ads.
• Deep understanding of conversion tracking, attribution models, and customer acquisition funnels.
• Strong knowledge of Google Analytics 4, Google Tag Manager, and Looker Studio or similar tools.
• Experience with bid automation, audience segmentation, and campaign scaling strategies.
• Advanced analytical skills to transform complex data into clear business decisions.
• Excellent skills in Microsoft Excel and/or Google Sheets.
• Proficient written and verbal communication skills in English.
• Strong project management skills with the ability to prioritize multiple initiatives.
• Proactive and entrepreneurial mindset with a passion for continuous improvement.
• Comfortable working both strategically and operationally.

• Own and execute the paid digital marketing strategy across international markets.
• Manage substantial advertising budgets across Google Ads, Microsoft Ads, and other paid channels.
• Continuously optimize campaigns focusing on profitability, CAC, ROAS, lead quality, and lifetime value.
• Develop scalable acquisition strategies supporting long-term international growth.
• Identify new growth opportunities through experimentation, market analysis, and continuous testing.
• Design and oversee A/B testing strategies across campaigns, landing pages, and conversion funnels.
• Build dashboards and reporting structures to communicate performance insights and business impact.
• Collaborate with Content, Design, Development, and Management teams to improve conversion rates and marketing effectiveness.
• Evaluate new advertising platforms, automation tools, and AI-driven solutions to improve efficiency and performance.
• Stay ahead of industry developments and translate emerging trends into measurable business opportunities.

The recruitment process and onboarding are fully remote. Candidates are requested to send their CV in English. The company values transparency, trust, equality, and open communication.