Business Analyst (Fitness Operations)

Our client is a fast-growing high-value, low-price fitness operator focused on making fitness more accessible, inclusive, and engaging. Founded in 2014 and headquartered in Greenwood Village, Colorado, the company operates 70+ locations across the U.S. and continues to expand. Its HVLP 3.0 model follows a “mall of fitness” approach, offering members a wide range of fitness, wellness, and recovery options in one place.

• 5+ years of experience as a Business Analyst
• Experience conducting stakeholder interviews and translating operational workflows into structured business documentation
• Strong ability to document business rules, workflows, requirements, scope decisions, and feature dependencies
• Experience evaluating software platforms and classifying features by priority, such as MVP, post-MVP, remove, or off-the-shelf
• Strong workshop facilitation skills, with the ability to drive scoping discussions and support business decision-making
• Experience supporting roadmap planning, MVP definition, and business / financial modeling inputs
• Comfortable working with GitHub and Markdown-based documentation
• Strong communication and presentation skills, with the ability to work directly with business stakeholders and clearly present findings
• Familiarity with subscription-based membership businesses, fitness operations, or multi-location operations is a plus
• English level: B2 or higher

• Conduct structured stakeholder interviews with client stakeholders, operations staff, club managers, power users, and subject matter experts to understand current workflows, needs, and pain points
• Coordinate with field research activities to capture on-the-ground club operations, user workflows, and process gaps
• Analyze existing system functionality and document a module-by-module feature inventory, including MVP, post-MVP, removable, and off-the-shelf functionality
• Document business rules, workflows, and operational requirements across key business areas, including members, scheduling, billing and subscriptions, personal training, check-in and access control, POS, KidCare, and corporate operations
• Facilitate MVP scoping discussions, define in-scope and out-of-scope functionality, and help prevent scope creep
• Map feature dependencies and support definition of the minimum viable feature set for pilot locations
• Provide business analysis inputs for roadmap planning, operational cost assessment, ROI modeling, delivery approach, and final assessment documentation
• Participate in regular business-facing meetings and ensure clear communication between stakeholders and delivery teams