Project & Account Manager — IT, Digital Marketing and AI Solutions

Generation Marketing is a company located in Kraków, Poland, specializing in IT, digital marketing, website, lead-generation, and AI software projects, serving clients primarily in Canada and the United States.

• Three or more years of experience in project management, account management, digital marketing, IT implementation, software onboarding, or related roles.
• Experience managing client-facing digital or technical projects.
• Ability to coordinate clients, programmers, technical employees, marketers, designers, and senior management.
• Working knowledge of ClickUp or comparable project-management platforms.
• Working knowledge of Slack and Microsoft Office products including Outlook, Word, Excel, PowerPoint, and Teams.
• Practical understanding of digital marketing processes including campaign planning, landing-page development, lead capture, conversion tracking, reporting, optimization, and client approvals.
• Working knowledge of websites, online forms, CRM systems, APIs, webhooks, analytics, call tracking, and system integrations.
• Excellent written and verbal communication skills.
• Strong organizational, documentation, prioritization, and follow-up skills.
• Ability to manage multiple active clients and projects with attention to detail.
• Ability to explain technical and marketing issues clearly to non-technical clients.
• Strong judgment handling deadlines, changing requirements, client concerns, and competing priorities.
• Comfortable reviewing data and identifying performance or implementation problems.

Preferred Qualifications:

• Experience with private or for-profit colleges, education providers, or education lead-generation.
• Understanding of the student admissions process at for-profit colleges.
• Familiarity with ClickUp to create projects, assign tasks, manage deadlines, and report status.
• Experience using Slack for internal team coordination.
• Strong proficiency with Microsoft Office and Microsoft 365.
• Experience with AI conversational agents, contact-centre software, telephony, or automated appointment booking.
• Experience implementing CRM, lead-distribution, or marketing-automation platforms.
• Experience with Google Ads, Meta Ads, Google Analytics, Google Tag Manager, or similar advertising and analytics platforms.
• Familiarity with Canadian and US privacy, electronic communication, consent, and digital advertising requirements.
• Experience reviewing landing pages for conversion performance, accuracy, compliance, and usability.
• Project-management certification or relevant technical, marketing, or business education is an asset.

Client and Account Management:

• Serve as the main point of contact for assigned clients in Canada and the United States.
• Lead client onboarding, discovery meetings, project updates, training sessions, and performance reviews.
• Understand each client's business objectives, service areas, programs, target audiences, lead requirements, budgets, and technical needs.
• Set clear expectations regarding project scope, timelines, responsibilities, deliverables, and results.
• Translate client requests into detailed, actionable instructions for technical and marketing teams.
• Provide clients with timely updates and communicate technical information in clear, non-technical language.
• Identify client concerns early and coordinate appropriate solutions.
• Build strong client relationships that support retention, satisfaction, account growth, and additional service opportunities.
• Maintain accurate records of decisions, approvals, requests, and changes.

Project Management:

• Manage multiple projects simultaneously from planning and implementation through launch, quality assurance, and ongoing monitoring.
• Develop project plans, timelines, task assignments, milestones, dependencies, and launch checklists.
• Coordinate programmers, IT staff, web developers, designers, copywriters, advertising specialists, and management.
• Schedule and lead internal and client project meetings.
• Monitor project progress and follow up on overdue tasks, unresolved issues, and required approvals.
• Identify risks, technical dependencies, scope changes, and potential delays.
• Ensure work completion according to approved scope, timeline, budget, and quality standards.
• Manage change requests and document requirements, costs, and timeline changes.
• Conduct post-launch reviews and ensure completion of outstanding items.

Quality Assurance and Reporting:

• Develop and maintain checklists for onboarding, integrations, landing pages, websites, AI call flows, paid campaigns, tracking, and launches.
• Verify analytics, pixels, conversion events, call tracking, lead routing, and client reporting are configured correctly.
• Monitor dashboards and alerts for system errors, integration failures, lead delivery issues, performance changes, and other issues.
• Prepare concise client and management reports on progress, performance, risks, and recommended actions.
• Track project and account metrics such as delivery timelines, unresolved issues, client satisfaction, lead quality, system uptime, and campaign performance.
• Document recurring problems and recommend process or product improvements.

The administrator of personal data is Generation Marketing Inc. located in Kraków, ul. Jana Sobieskiego 6. Candidates have the right to access, rectify, delete, or restrict their personal data processing and to object to processing. Data is processed for recruitment purposes and must be provided as required by Polish labor law. Consent withdrawal is possible at any time. Data recipients include Rocket Jobs service and other data processing entities related to recruitment.