Product Marketing Manager

As a provider of innovative IT systems for the financial sector, the company focuses on the Insurance product line across the Benelux and Switzerland markets in a highly regulated industry.

• 4+ years of B2B product marketing or marketing management experience in software, technology, or financial services with full ownership of positioning and commercial results.
• Self-sufficient in driving initiatives as the dedicated marketing owner without a large production team.
• Hands-on proficiency with AI tools such as LLM-based writing and AI image generation.
• Working knowledge of marketing automation/CRM platforms, preferably HubSpot, including campaigns and pipeline reporting.
• Proven ability to work with senior Sales leadership and manage complex, deadline-fixed projects.
• English language proficiency at C1+ level.
• Degree or equivalent experience in marketing, business, economics, or related field.
• Proficiency with office and collaboration tools like Google Workspace or MS Office.

Nice to have:

• Domain experience in insurance or insurtech.
• Familiarity with regulated enterprise AI capability evaluations.
• Experience with thought leadership and white-paper production with experts.
• Experience with account-based marketing, webinar/event platforms, and CMS basics.

• Own marketing for the Insurance product line: Drive positioning, messaging, and the annual marketing plan for Benelux and Switzerland aligned with Sales priorities.
• Pipeline generation & reporting: Own a measurable pipeline contribution target, reported monthly through the marketing platform.
• AI-assisted content creation: Independently create campaign materials using AI workflows, verifying all external claims before publication.
• AI product sales campaigns: Drive marketing for AI-related product sales, converting existing client relationships into qualified opportunities.
• Event ownership: Plan and deliver the sector's flagship Q4 industry conference presence end-to-end.
• Thought-leadership program: Build expert publications developed with product organization's SMEs for a conservative, regulated buying audience.
• Knowledge base management: Maintain Insurance product knowledge base as foundation for AI-assisted content.
• Process governance: Operate within shared standards, including brand and quality gates, campaign processes, and event-to-pipeline reporting.