User Acquisition Manager

Breinton is a performance-driven user acquisition agency helping mobile games scale profitable player growth. They partner with studios worldwide to help high-potential titles compete at the top of the charts.

• 5+ years in user acquisition or growth marketing with end-to-end strategy ownership.
• Experience managing acquisition campaigns across multiple paid channels such as paid social, programmatic, and app store.
• Strong analytical skills working with performance, funnel, and cohort data.
• Hands-on experience designing and running A/B tests and developing next-step hypotheses from results.
• Demonstrated budget ownership with focus on ROI and efficient resource allocation.
• Experience partnering with creative, product, and analytics teams to align campaigns with brand and business goals.
• Comfortable working with LLMs and AI tools to accelerate research, reporting, and campaign optimization.
• Clear and concise written communication skills.
• Self-directed with ability to prioritize and advance initiatives independently.

Nice to have:

• Experience with mobile gaming user acquisition including idle, tycoon, or simulation titles.
• Familiarity with MMP and attribution tools such as AppsFlyer, Adjust, and Singular.
• Multi-market user acquisition experience across international audiences.
• Experience managing or mentoring junior marketing team members.

• Develop and implement growth marketing strategies to drive user acquisition and retention across the portfolio.
• Analyze market trends and customer data to identify opportunities for growth and optimization.
• Collaborate with cross-functional teams to design and execute marketing campaigns across various channels.
• Monitor and report on the performance of marketing initiatives, using data to inform future strategies.
• Conduct A/B testing and other experiments to improve conversion rates and user engagement.
• Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Oversee the creation of marketing content, ensuring alignment with brand guidelines and objectives.
• Utilize digital marketing tools and platforms to enhance campaign effectiveness and reach.
• Coordinate with external vendors and partners to support marketing efforts and initiatives.
• Stay updated on industry trends and emerging technologies to maintain a competitive edge in the market.

Breinton is an equal opportunity employer evaluating candidates solely on qualifications, skills, and experience without regard to protected characteristics. They comply with GDPR/RODO regulations regarding processing and storage of personal data related to the recruitment process.