Technical Product Owner - Marketing Automation & CDP

Digital & Technology Team (D&T) is part of HEINEKEN Global Shared Services Center focused on digitalizing and integrating processes to build the future of Heineken. Commerce DevOps Hub in Kraków develops IT solutions supporting Heineken Commerce including Marketing Automation and Customer Data Platform (CDP) products. The team works globally across Digital Commerce, Consumer Engagement, CRM, Data & Analytics, Enterprise Architecture, and Engineering.

• Minimum 5 years as Technical Product Manager or Technical Product Owner in high-growth tech or large digital transformation.
• Deep understanding of the Software Development Life Cycle (SDLC).
• Background as Software Engineer, Technical Architect, or Systems Lead to challenge technical estimates and understand architectural trade-offs.
• Experience delivering digital solutions in a global, matrixed organization managing multiple teams.
• Experience transitioning from BA or senior technical role into leadership/ownership.
• Experience implementing Salesforce Marketing Cloud or Adobe Campaign.
• Knowledge of Customer Data Platforms (CDPs), customer identity, consumer journey orchestration, APIs, and event-driven architectures.
• Ability to bridge marketing and engineering and solve complex integration problems.

• Own the technical roadmap and delivery for Salesforce Marketing Cloud, CDP, Consumer Identity integrations, Audience Segmentation, Journey Orchestration, Personalisation, Campaign Automation, API integrations, and Consumer Activation.
• Apply system and architectural thinking to understand IT systems, modular architecture, and data stacks.
• Use Agile/Scrum methodologies and tools like Jira or Azure DevOps for backlog and lifecycle management.
• Optimize product performance through experimentation and data-driven insights.
• Take end-to-end product lifecycle ownership ensuring alignment with product roadmap and value.
• Prioritize technical user stories balancing business value, dependencies, and product health.
• Collaborate with stakeholders across a global, matrixed organization.
• Manage negotiation between business demand and technical execution to defend the roadmap.
• Drive integration across CDP, Marketing Cloud, OneTrust, Identity Management, Analytics, and Digital Commerce platforms.
• Work closely with strategic partners including Salesforce and implementation partners.

At HEINEKEN Kraków, integrity and ethical conduct are emphasized with processes to report concerns under Polish Whistleblowing Act and local Code of Business Conduct.