Braze Migration Lead

Digital is a global agency that delivers high-impact marketing solutions through experts sourced from the best enterprises in the world.

• Demonstrated experience implementing and managing Braze for customer engagement or lifecycle marketing programs.
• Proven experience completing a migration from Salesforce Marketing Cloud to Braze.
• Strong understanding of Salesforce Marketing Cloud journeys, automations, segmentation, data structures, and campaign logic.
• Strong knowledge of Braze architecture, data models, audience management, campaign orchestration, and integrations.
• Ability to independently lead a migration and guide technical and client stakeholders through the process.
• Braze certifications are strongly preferred and will be an important selection consideration.
• Availability during Central time business hours.

• Review and validate the proposed Salesforce Marketing Cloud-to-Braze migration strategy, scope, effort estimates, and delivery plan.
• Develop a clear migration roadmap covering data, audience lists, campaign logic, workflows, configurations, integrations, and testing.
• Guide the client’s technical team through the end-to-end migration process and provide expert direction throughout implementation.
• Map existing Salesforce Marketing Cloud journeys, automations, segmentation logic, and messaging programs into Braze.
• Identify technical dependencies, migration risks, data issues, and gaps before they affect project delivery.
• Review migrated data, configurations, campaigns, and workflows to ensure accuracy, completeness, and readiness for launch.