Specjalista/Specjalistka ds. analityki internetowej

Fabrity S.A. supports clients maintaining multiple websites with Google Analytics implementations. This role involves working on a three-month project conducting a comprehensive audit of GA4 implementation, configuration improvement, and dashboard reporting for key metrics across client websites.

• Minimum 3 years of experience in implementing and auditing Google Analytics, including documented GA4 projects.
• Strong knowledge of Google Tag Manager, including web containers, debugging, and dataLayer.
• Experience building dashboards in Looker Studio, including merging multiple data sources.
• Knowledge and practical experience with Consent Mode v2 and integrating Google Analytics with CMP platforms for GDPR compliance.
• Ability to read and modify front-end code, especially HTML and JavaScript, to diagnose implementations.
• Experience working with high-traffic websites, preferably in media or online publishing sectors.
• Ability to independently conduct audits and present results to non-technical stakeholders such as management or editorial teams.

Nice to have:

• Experience exporting GA4 data to BigQuery and building reports using SQL on raw data.
• Familiarity with media-specific measurements such as subscriptions, paywalls, video, AMP, or mobile apps.
• Google certifications, e.g., GA4, GTM or equivalent.
• Experience with alternative or server-side tracking methods like server-side GTM, Piano, Gemius, or other tools used in the Polish media market.
• Experience in analytics migration or cleanup projects in multi-site organizations.

• Conduct an inventory of GA4 implementations including Google Tag Manager containers, tags, triggers, variables, data streams, and service settings.
• Verify proper measurement of pageviews, custom events, cross-domain tracking, internal traffic exclusions, bot filtering, and UTM parameters.
• Analyze compliance with GDPR and ePrivacy directives, including integration with CMP, Consent Mode v2, anonymization, and data retention.
• Audit account structure and permissions.
• Prepare audit reports with recommendations and remediation plans.
• Implement agreed-upon fixes in GTM/GA4 or supervise their implementation.
• Design and build dashboards in Looker Studio or equivalent tools.
• Prepare management and detailed views for individual websites.
• Create technical documentation.
• Conduct a knowledge transfer workshop for the client team.

Applicants must be able to comply with data processing clauses provided by Fabrity S.A. and Fabrity Commerce related to recruitment and data protection regulations (RODO/GDPR).