GEO and SEO Leader

Antal Sp. z o.o. is a leading recruitment and HR advisory company operating in Poland and the CEE region since 1996, employing around 150 professionals who deliver a full range of recruitment and HR consulting services.

• Minimum 5 years of experience in SEO and search optimization, including technical, enterprise, international, and e-commerce SEO.
• Hands-on experience with GEO, AEO, or AI Search.
• Proven track record leading enterprise-level or global initiatives.
• Strong stakeholder management and business partnering skills; comfortable presenting to senior management and challenging vendors.
• Expertise in Technical SEO, Enterprise SEO, International SEO, E-commerce SEO.
• Solid understanding of LLMs, GEO, AEO, RAG (Retrieval-Augmented Generation), and prompt engineering.
• Familiarity with AI Visibility measurement and Share of Prompt / Share of Model methodologies.
• Background in e-commerce or retail strongly preferred.
• Candidates from data science or analytics backgrounds considered if demonstrating strong business understanding.
• Executive presence, strategic thinking, and strong communication skills.

• Define GEO (Generative Engine Optimization), AEO (Answer Engine Optimization) and technical SEO strategy aligned with business objectives across markets.
• Act as a technical business partner to Marketing, eCommerce, Product and Content teams.
• Lead the evaluation, selection, and implementation of GEO/SEO platforms and vendors, assessing effectiveness beyond marketing claims.
• Define and track KPIs including AI Visibility, Share of Prompt, Share of Model, and Organic Visibility.
• Drive adoption of chosen technology platforms and monitor their performance against business KPIs.
• Set technical SEO standards and governance to be used as global reference across regions.
• Represent the technical and technology perspective in meetings with senior stakeholders and external vendors.
• Participate in a recruitment process consisting of one interview approximately 1.5 hours long.
• Work remotely with an on-site presence in Warsaw required when needed.

This role requires on-site presence in Warsaw with travel/relocation costs not covered. Candidates must be willing and able to travel to Warsaw when needed. The data controller for personal data is Antal Sp. z o.o. Data is processed according to applicable law with rights to access, rectify, delete, restrict processing, object, and data portability. Consent for future recruitment processes can be withdrawn anytime.