Web Analyst

Insightland is a team of specialists developing SEO and AI Search strategies for brands such as Medicine, Tatuum, Nice to Fit You, and Venicci. They create data-driven, tested campaigns with real business impact. They actively develop their AI Search service, focusing on content optimization for language models (LLM), brand visibility in AI-generated answers, testing new formats and quality signals, and linkbuilding strategies for brand authority in AI Search.

• Minimum 2 years of experience in web or digital analytics.
• Very good knowledge and autonomous configuration of Google Analytics 4 and Google Tag Manager.
• Proficiency in Looker Studio and MS Excel or Google Sheets.
• Ability to analyze user behavior and customer journey, understanding conversion, sales, revenue, and marketing effectiveness.
• Ability to formulate clear business conclusions and data-driven recommendations.
• Good communication skills with clients, transparency, independence, proactivity, and responsibility.

Nice to have:

• Basics of SQL, BigQuery, and behavior analysis tools like Microsoft Clarity or Hotjar.
• Experience in e-commerce or agency environments and interest in data analysis automation and AI.

• Collaborate with clients: present results, explain data, and recommend actions.
• Analyze traffic, user behaviors, and entire customer journeys to identify issues and optimization opportunities.
• Configure and develop Google Analytics 4 and Google Tag Manager.
• Build and automate reports and dashboards in Looker Studio.
• Translate data into insights, business recommendations, and assess the impact on client goals.
• Cooperate with SEO, AI Search, Content, and R&D teams using AI and automation.

Work location: Wrocław, on-site (no remote or hybrid work).