Lead, Business Analysis

Moniepoint Inc. is Africa’s all-in-one financial platform, serving 20 million businesses and individuals monthly. It is Nigeria’s largest merchant acquirer, processing over $250 billion in digital payment transaction value annually through its subsidiaries.

• Over 5 years experience in Analytics and Analytics Management.
• At least 2 years in a management role overseeing teams and strategic initiatives.
• Proven track record in consumer-FMCG, preferably CPG or fintech environments.
• Experience scaling product businesses with ownership of significant revenue targets.
• Strong analytical skills including metrics, benchmarks, growth experiments, A/B testing, and funnel optimization.
• Deep knowledge of SQL.
• Proficiency with product analytics tools like Mixpanel, Grafana, Tableau, Looker.
• Deep understanding of data analytics, user behavior analysis, and segmentation.
• Strong communication skills for interaction with teams and stakeholders.
• Proven ability to build, mentor, and scale high-performing teams.
• Expertise in data analytics tools and digital marketing platforms.
• Strategic thinker with commercial awareness and business acumen.

Nice to have:

• Advanced degree in Business or STEM.
• Experience in Growth Analytics, Product analytics, Credit risk analytics.
• Background in mass-marketing and product-led growth models.
• Experience managing P&L or budget responsibility.

• Build and lead a disciplined and exceptional analytical team.
• Develop and execute a comprehensive data and analytics roadmap and strategy.
• Hire, develop, and retain high-performing analytics professionals.
• Drive generation of actionable insights to support product, operations, marketing, and engineering.
• Collaborate with growth, product, and engineering managers to ensure appropriate data collection.
• Create and maintain yearly forecast and budget for products.
• Define and lead execution of product growth plans across the funnel.
• Own and optimize business metrics from acquisition to monetization and retention.
• Perform detailed product funnel analysis and implement changes to improve conversion.
• Design and execute A/B testing programs to optimize sales and conversions.
• Lead testing and optimization efforts across offline and online channels.
• Improve product design and conduct experiments to enhance lifetime value and decrease churn.
• Use comprehensive analytics to cover the funnel from marketing acquisition to product usage.
• Analyze user behavior for funnel improvement and campaign performance assessment.
• Define and track growth metrics such as CAC, activation, retention, payback time, and revenue.
• Conduct cohort analysis and journey mapping to identify bottlenecks and optimization opportunities.