Influencer Marketing Specialist (marka Hairmate)

Marion is a Polish dynamic cosmetics company specializing primarily in haircare products as well as skincare for face and body, operating under its own brands and private labels. Their brands include Marion, Mi Marion, Derma M Institute, and Hairmate. Hairmate is a haircare brand present in Rossmann stores and export markets, with influencer marketing as a key pillar of its strategy.

• Minimum 1–2 years of experience in influencer marketing or social media within the beauty or lifestyle sector
• Deep understanding of Instagram, TikTok, and YouTube mechanics, including reach and algorithms
• Proficiency with monitoring and reporting tools such as Brand24, Sotrender, and spreadsheets, with data-driven decision-making skills
• Ability to manage multiple projects independently without supervision
• Strong sense of beauty communication trends and ability to translate them into concrete content
• Skilled in creating briefs, partnership descriptions, and communication with creators

• Building and developing a network of beauty and lifestyle creators based on long-term relationships
• Independently planning and implementing influencer campaigns according to brand strategy and product calendar
• Negotiating collaboration terms including barter, paid campaigns, and ambassadorships, and managing the influencer budget
• Creating creative briefs and ensuring published content aligns with the Hairmate brand image
• Coordinating product shipments and collaboration documentation
• Monitoring campaign effectiveness (reach, engagement, conversions, ROI) and deriving insights
• Testing new collaboration formats ahead of competitors
• Ensuring compliance with regulations on advertising content disclosure
• Collaborating with marketing teams and external agencies
• Executing additional cross-department marketing projects based on current needs