CRM Manager

Gypsy Collective is a digital entertainment team with 100+ professionals working remotely, focused on transforming work into an expedition and emphasizing principles such as clear communication, growth, and exploration.

• 3+ years of experience as a CRM Manager in Gaming.
• Understanding of key retention metrics and strong analytical skills.
• Knowledge of structures and mechanics of personalized communication.
• Experience building automated and trigger-based campaign flows.
• Confident user of Customer.io, Braze, Smartico, or similar platforms.
• Copywriting skills (including with AI) and basic HTML for email templates.
• Experience working with Tier 1 markets is a plus.
• English proficiency at Upper-Intermediate level or higher for team communication.

• Set up, launch, and analyze CRM campaigns (daily, weekly, themed, holiday campaigns).
• Create and execute a monthly promo plan.
• Create and optimize automated communication flows, including triggers and lifecycle logic.
• Manage multi-channel communications: email, push, SMS, onsite, in-app, and messengers.
• Segment users based on lifecycle stage, gaming, and payment behavior.
• Collaborate with designers and content managers on creatives and campaign texts.
• Contribute to setting and adjusting campaign KPIs: OR, CTR, CR, Retention, Reactivation.
• Work closely with VIP, Promo, BI, Product, Content, and Support teams.
• Participate in planning the quarterly CRM roadmap.
• Prepare campaign reports and presentations.
• Collect and implement player feedback in collaboration with CS and VIP teams.