Product Management Director – Soft FM & Estates (PL)

At SINGU, we’re redefining how the world’s most ambitious real estate companies run their operations. Our mission is to become Europe’s leading platform for managing warehouse, logistics, retail, and multi-site commercial real estate portfolios. The unified CAFM platform powers daily operations of over 250 million m² of real estate worldwide, supporting more than 500,000 professionals. The company recently merged with the UK’s Micad and Germany’s net-haus and manages 100,000+ buildings across 35+ countries. SINGU is backed by a leading growth equity investor and partners with global leaders in real estate.

Must have's:

• 5+ years in product management, with at least three in B2B SaaS; strong B2C experience in FM, healthcare, or adjacent domain considered.
• At least two years leading a team as a people manager.
• Experience managing change including new ways of working, restructuring, or post-acquisition integration.
• Proven experience applying AI within product development and using AI-powered tools.
• Track record of leading product discovery across multiple methods and validating roadmaps.
• Strong commercial awareness aligning product decisions with Sales and revenue goals.
• Data fluency in defining metrics, querying analytics, and quantitative decision-making.
• Excellent stakeholder communication across technical and non-technical audiences.
• English proficiency at C1 or above, both written and spoken.

Nice to have's:

• Experience working in empowered product trios or cross-functional squads.
• Experience in healthcare (especially UK NHS), public sector, or government-adjacent markets.
• Familiarity with platform or multi-product portfolio environments.
• Experience integrating acquired products into a unified platform.
• Knowledge of Polish or German alongside English.

People Leadership & Team Development:

• Manage and develop the Product Managers within the product team.
• Own the full management lifecycle including hiring, onboarding, mentorship, feedback, coaching, performance evaluations, promotions, and exits.
• Foster a high-performing product culture based on customer empathy, data-driven decision-making, and outcome orientation.
• Manage staffing and focus areas across the suite, reallocating product resources where needed.
• Lead the team through change involving new ways of working, shifting portfolios, and product consolidation.

Product Discovery & Strategy:

• Define and maintain product roadmaps aligned with business objectives, customer needs, and market trends.
• Decide where to invest or hold initiatives and communicate the position across the business.
• Build alignment with the Sales team to support revenue growth.
• Identify and resolve ambiguities, dependencies, and competing priorities affecting discovery quality and speed.

Product Management Best Practices & Standards:

• Promote modern product practices including continuous discovery, outcome-based roadmapping, and hypothesis-driven development.
• Ensure validation of assumptions through user research, experimentation, and data analysis.
• Improve requirements quality, stakeholder communication, prioritization frameworks, and release planning.
• Collaborate with Chief Architect and Engineering Managers regarding technical feasibility and platform constraints.
• Drive adoption of AI-powered tools and analytics to improve product insights and decision-making.

Collaboration & Cross-Company Coordination:

• Coordinate with commercial and customer-facing teams to align product strategy with go-to-market plans and revenue goals.
• Represent the company at external events, conferences, and industry forums.
• Maintain alignment, knowledge sharing, and team cohesion across the Group.