Marketing Data Analyst (freelance)

ROXart Agency is an advertising agency recruiting a freelance Marketing Data Analyst who will focus exclusively on analytics within structured client projects.

• Experience with configuration and maintenance of marketing analytics for e-commerce and B2B/B2C (GA4, GTM, dataLayer)
• Experience implementing and optimizing tracking (events, Enhanced Ecommerce, pixels, Conversion API)
• Ability to diagnose and solve analytics issues (data discrepancies, tracking errors, missing events)
• Skills in data analysis and interpretation (user path analysis, data validation)
• Ability to conduct analytics audits and produce actionable recommendations
• Very good knowledge of tools: Google Analytics 4, Google Tag Manager, and working with dataLayer
• Familiarity with main advertising platforms for conversion and analytics setup
• Basic knowledge of BigQuery, JavaScript, and HTML
• Critical thinking and ability to question data and search for causes of problems
• Ability to work with developers and translate analytics requirements into implementation guidelines
• Good self-organization, task focus, and punctuality
• Willingness to work on hourly basis with monthly settlements

• Configure and maintain analytics (GA4, GTM, dataLayer) in e-commerce and B2B/B2C projects
• Implement and verify standard and custom events and data accuracy
• Set up and configure marketing tracking for Google ADS, Meta ADS, TikTok ADS, LinkedIn ADS
• Perform analytics audits and prepare findings and recommendations
• Test GTM, GA4 implementations and user paths before publication
• Collaborate with developers on implementation requirements, verification, and fixes
• Configure and analyze Consent Mode and its impact on data and attribution
• Diagnose and resolve analytics problems including data discrepancies and missing events
• Explain data differences and recommend solutions to team and clients

Only selected candidates will be contacted. The data controller is Agencja Reklamowa ROXart sp. z o.o based in Rzeszów. Personal data is processed for recruitment purposes with legal rights to access, correction, deletion, and objection. Data is processed until recruitment ends or withdrawal of consent. Data recipients include Just Join IT and other authorized entities.