Digital Analytics Specialist
8500 - 12k PLN8500 - 12 000 PLN/ mies.B2B
7500 - 10k PLN7500 - 10 000 PLN/ mies.UoP
MidFull-time·B2B·Umowa o pracę
#429158·Dodano 6 dni temu·0
Źródło: justjoin.itTech Stack / Keywords
Google AnalyticsGoogle Tag ManagerGoogle Data StudioMicrosoft Office ExcelanalizaAISQL
Firma i stanowisko
Insightland combines competencies in SEO & AI Search, analytics, and data, working with brands such as Tatuum, Wólczanka, Nice To Fit You, Bytom, and Mobile Vikings. The company focuses on using data not only for reporting but to find answers, verify hypotheses, and make business decisions.
Wymagania
- Minimum 2 years experience in web analytics or digital analytics.
- Very good knowledge of Google Analytics 4 and Google Tag Manager, including configuring analytic environments.
- Proficient in Looker Studio and Excel/Google Sheets.
- Ability to analyze user behaviors and understand customer journeys.
- Use data to find answers beyond simple reporting.
- Ability to translate analysis into clear conclusions and specific recommendations.
- Understand business data context: conversion, sales, revenue, and marketing effectiveness.
- Comfortable communicating transparently and adapting communication to clients.
- Self-driven, proactive, and responsible for recommendations.
Nice to have:
- Knowledge of SQL and ability to independently extract data.
- Experience with BigQuery.
- Experience with user behavior analytics tools such as Microsoft Clarity or Hotjar.
- Experience in e-commerce or agency environments.
- Interest in automating data analysis and using AI in analytics.
Obowiązki
- Work directly with clients: present results, explain data, and recommend next steps.
- Analyze user traffic and behaviors on websites and across customer journeys.
- Identify patterns, problems, and optimization opportunities based on data.
- Configure and develop analytics environments in Google Analytics 4 and Google Tag Manager.
- Build and automate reports and dashboards in Looker Studio.
- Translate data into concrete insights and business recommendations.
- Analyze the effectiveness of actions and their impact on client goals.
- Collaborate with SEO & AI Search, Content, and R&D teams using AI and automation tools to improve analysis and daily work.
Benefity
- Ownership over client analytics with influence on questions asked and actions taken.
- Trust, clear goals, and high autonomy in managing own topics.
- Direct cooperation with clients and opportunity to present own recommendations.
- Diverse projects with brands from various industries.
- Collaboration with specialists in SEO & AI Search, Content, and R&D to generate actionable results.
- Access to proprietary AI tools and internal know-how.
- Opportunity to develop own ideas, automation, and data workflows.
- Work in a successful company with partnership-based atmosphere.
- Spacious, pet-friendly office in central Wrocław.
- Salary matching experience and skills: 8,500 - 12,000 PLN net (B2B) or 7,500 - 10,000 PLN gross (employment contract).
Inne informacje
Work is performed on-site at the office in central Wrocław. Candidates should ensure this mode of work suits them before applying.
Insightland
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