Lead UI/UX Designer - Mobile Casual F2P Games

UserWise is a company that helps top studios create and scale games, building new titles and improving existing ones with speed and precision.

• Senior or Lead-level experience designing UI/UX for shipped games.
• Strong shipped experience with mobile Free-to-Play games, ideally casual or mass-market titles.
• Portfolio demonstrating UX thinking and finished game experiences.
• Ability to turn complex game systems into simple, intuitive player experiences.
• Excellent understanding of mobile interaction design, information architecture, hierarchy, readability, feedback, and usability.
• Experience designing F2P systems such as progression, rewards, FTUE, events, LiveOps, and monetization.
• Strong wireframing and interactive prototyping skills.
• Strong proficiency with Figma or equivalent modern product-design tools.
• Strong UI design fundamentals and ability to work beyond low-fidelity UX when needed.
• Strong product judgment and proactive problem-solving.
• Experience mentoring or directing other UI/UX Designers.
• Experience collaborating closely with Game Designers, Artists, Engineers, Product Managers, and Producers.
• Familiarity with Unity-based game production is highly valuable.
• Comfort using AI-assisted or rapid-prototyping tools to explore and validate design solutions is a plus.

• Own the overall UX quality and UI/UX discipline across the game.
• Translate game and product concepts into clear user journeys, flows, wireframes, and interactive prototypes.
• Stay ahead of production by resolving major interaction and usability questions before features move into Art and Engineering.
• Rapidly prototype and compare UX solutions before committing significant production time.
• Own information architecture, navigation, screen hierarchy, interaction patterns, usability, and player comprehension.
• Design intuitive experiences for gameplay, progression, onboarding, rewards, LiveOps, social features, and monetization.
• Proactively identify UX problems through design reviews, prototypes, and playable builds.
• Follow features through implementation and work with Engineering to preserve design intent.
• Improve the Game Design → UX → Art → Engineering workflow to reduce late-stage redesigns.
• Establish reusable UX patterns, UI components, interaction standards, and documentation.
• Mentor and work alongside another UI/UX Designer while remaining involved in execution.
• Partner with the Art Director to define and evolve the visual language of the UI, translating the game's art direction into a scalable interface system.