E-commerce & Affiliate Monetization Lead

TheSoul Group is a leading creator business platform in the creator economy. It operates in 21 languages across 60 platforms and 20 websites, with a network of 15,000 creators reaching over 5 billion followers and generating more than 100 billion monthly social media views. The company drives viral success for creators and brands worldwide through content distribution, localization, and social media management. Its notable projects include 5-Minute Crafts and BrightSide.

• Strong hands-on experience with at least two major commerce or affiliate ecosystems such as YouTube Shopping, Facebook/Meta commerce, Amazon Associates, TikTok Shop, Shopify, or Instagram Shop.
• Proven experience monetizing high-volume social media traffic through e-commerce or affiliate models.
• Practical experience with end-to-end commerce integration implementation.
• Proven track record of owning monetization direction including strategy and execution.
• Strong understanding of e-commerce mechanics including product catalogs, feeds, deep linking, tracking, and platform integrations.
• Strong technical and problem-solving skills to configure, operate, and troubleshoot commerce systems.
• Commercial mindset focused on measurable revenue, RPM, conversion, and monetization metrics.
• Ability to prioritize across multiple channels and communicate decisions clearly.
• Strong analytical skills with a test-and-learn mindset.
• Ability to communicate technical setups clearly to non-technical and senior stakeholders.
• Strong process-building skills to create scalable workflows.
• Comfortable working autonomously without predefined roadmaps.
• Professional working proficiency in English.

Nice to have:

• Experience with AliExpress or Amazon Marketplace integrations.
• Experience using automation and AI tools to improve e-commerce workflows.
• Experience supporting client pitches or scoping e-commerce solutions.
• Experience hiring, mentoring, or leading a small team or potential for leadership.

• Own the e-commerce and affiliate monetization direction from assessment to revenue reporting.
• Configure and launch commerce and affiliate integrations on large-scale social media channels.
• Connect social content with marketplaces and affiliate programs like Amazon Associates, TikTok Shop, Instagram Shop, Shopify.
• Set up and manage product feeds, catalogs, deep links, tracking infrastructure, and attribution.
• Design and run monetization pilots, using performance data to guide scaling or optimization.
• Monitor revenue, RPM, conversion, attribution, and provide clear recommendations.
• Identify opportunities to automate workflows and use AI tools for efficiency.
• Maintain commerce integrations, troubleshoot technical and tracking issues.
• Support commercial teams with client-facing e-commerce initiatives and pitches.
• Work directly with platform partners including Amazon, TikTok, and Meta to unlock opportunities and resolve escalations.
• Present outcomes and recommendations to senior stakeholders.
• Document successful approaches into scalable playbooks and processes.
• Define team structure and lead the growth of the e-commerce function as it scales.