Senior Traffic Manager

Emagine is engaged in delivering innovative and high-impact projects, working with leading international clients and fostering a diverse and inclusive environment. The role is based in Portugal, with a remote working model.

• Minimum 5 years of professional experience in paid digital acquisition, preferably in iGaming or sports betting.
• Strong hands-on expertise with Meta Ads and Google Ads.
• Experience with TikTok Ads and other paid media platforms.
• Solid understanding of performance marketing, user acquisition, and conversion optimization.
• Ability to independently set up, manage, and troubleshoot tracking including Google Tag Manager, GA4, and Meta Pixel.
• Experience with attribution and campaign tracking tools such as Voluum and/or Keitaro.
• Strong analytical and data-driven mindset for interpreting campaign data and making investment decisions.
• Advanced skills in Microsoft Excel or Google Sheets and experience with Looker Studio.
• Understanding of key acquisition metrics such as CPC, CTR, CPA, FTD Cost, Conversion Rate, and ROAS.
• Experience managing significant media budgets and making P&L-driven acquisition decisions.
• Strong communication and collaboration skills to work effectively with Creative, Product, and Tech teams.
• Fluency in English.

Nice to have:

• Experience with gambling certifications and iGaming advertising compliance.
• Knowledge of SQL and ability to work with data beyond standard marketing reporting tools.
• Experience in fintech, e-commerce, mobile apps, or other performance-driven digital environments.
• Experience with additional attribution, analytics, or performance marketing tools.

• Plan, launch, manage, and optimize paid acquisition campaigns across Meta (Facebook/Instagram), Google Ads, and TikTok.
• Manage media budgets and allocate investments across best-performing audiences including lookalike, retargeting, and sports-interest segments.
• Design, test, and optimize compliant pre-landers to improve traffic qualification and conversion.
• Ensure advertising accounts comply with gambling certifications and platform policies.
• Set up, maintain, and troubleshoot tracking using Meta Pixel, Google Tag Manager, and GA4.
• Manage campaign attribution and performance tracking via tools such as Voluum and Keitaro.
• Monitor and analyze key performance metrics like CPC, CTR, conversion rate, CPA, FTD cost, and ROAS.
• Collaborate with creative teams to develop and test high-converting advertising assets including UGC and testimonial content.
• Continuously test new marketing angles, audiences, creatives, and campaign formats for growth.
• Manage paid acquisition as a P&L, balancing investment and budgets according to performance and business goals.
• Work closely with Product and Tech teams to enhance user registration, sign-up, and deposit flow across acquisition funnel.

Candidates must be based in Portugal.