Senior UX Product Designer, Engagement

HelloFresh is a global technology company with its HelloTech organisation, comprising more than 1000 people, building digital products that power the end-to-end food experience including meal kits, ready-to-eat meals, pet food, and premium meat & seafood. HelloTech creates platforms that serve millions of customers monthly through a subscription-based, direct-to-consumer model across multiple markets. The company operates from its Warsaw office among others, focusing on scalable, data-driven products and shared technology platforms.

• 4–6+ years of senior-level product design experience with ownership of complex consumer experiences.
• Ability to navigate ambiguous problems independently and influence product direction.
• Strong experience designing B2C consumer products, especially in e-commerce, subscription, marketplace, loyalty, social, or content.
• Understanding of customer motivation, frequency, habit formation, retention, and advocacy beyond conversion.
• Deep knowledge of experimentation and translating data and insights into design opportunities.
• Ability to balance commercial outcomes with customer trust and relationship quality.
• Expertise in interaction and visual design including hierarchy, architecture, motion, and micro-interactions.
• Skill in simplifying complex experiences and articulating what makes experiences great.
• Familiarity with AI-integrated design processes and tools including Claude, Gemini, Figma AI.
• Systems thinking ability to create reusable patterns across journeys and markets.
• Strategic thinking and comfort with ambiguity and proactive opportunity identification.
• Cross-functional collaboration skills including with Product Managers, Engineers, Data, Research, Content Design, Marketing, and CRM.
• Excellent communication skills to present design rationale, insights, trade-offs, and business context.

Lead high-impact UX experiences:

• Own end-to-end design of loyalty, rewards, referrals, discovery, cooking, and engagement mechanics.
• Design experiences that motivate customers to return, explore, share, and get value over time.
• Translate complex problems into simple, relevant experiences driving engagement and lifetime value.
• Understand repeated interactions to build trust and long-term customer value.

Help shape product direction:

• Partner with Product, Engineering, Data, Research, Marketing, CRM, and Content Design.
• Connect customer needs, insights, goals, and technology to develop product directions.
• Define coherent customer relationships across engagement features.
• Balance long-term vision and tactical improvements.
• Advocate evidence-based design and experimentation.

Drive experimentation and validated learning:

• Use data and insights to design experiments.
• Collaborate with Product and Data teams to analyze customer behavior.
• Explore mechanics affecting motivation and behavior.
• Identify patterns beyond individual A/B tests.
• Balance commercial impact with relationship quality.

Work AI-natively:

• Integrate AI tools (Claude, Gemini, Figma AI) across design stages.
• Explore AI-native engagement experiences including personalization and conversational interactions.
• Apply design judgment to AI outputs.

Raise the bar for design craft:

• Create polished, intuitive experiences with attention to visual hierarchy, interaction, motion, and usability.
• Improve quality and coherence of engagement experiences.
• Contribute design patterns and practices.
• Give and seek critique.

Design systems, not just screens:

• Create reusable patterns across loyalty, referrals, rewards, discovery, brands, markets, and customers.
• Connect engagement mechanics across surfaces and moments.
• Partner with design system teams.
• Reduce design debt and fragmentation.

Lead through collaboration:

• Provide strong perspectives in product decisions.
• Guide cross-functional partners through ambiguity.
• Work closely with Marketing and CRM.
• Build alignment via communication and design rationale.
• Support other designers through critique and sharing.