Head of User Acquisition

Ruby Labs is a leading tech company that creates and operates innovative consumer products across health, education, and entertainment industries.

Must-Have Experience:

• 5+ years in performance marketing focused on D2C subscription products (web-to-web, web-to-app)
• Proven track record managing paid acquisition at scale across multiple platforms
• Experience managing significant monthly paid budgets with ROI accountability
• Ability to build systems, SOPs, and reporting structures beyond running campaigns
• Experience managing and developing a UA team of 3–5 professionals
• Deep platform knowledge: Meta, TikTok, Google, Pinterest, Snapchat, and other paid social/search/display
• Strong quantitative and analytical skills with proficiency in Tableau, Google Analytics, and Excel/SQL

Leadership Attributes:

• Highly systematic and structured operator who builds processes, not workarounds
• Results-driven with full accountability for performance and ROI
• Hands-on with ability to independently diagnose and resolve traffic source issues
• Strong management instincts: hiring, developing, and holding people accountable
• Clear, direct communication skills for effective remote work

Strategic Ownership & Structure:

• Define and own the overall UA strategy across all platforms (Meta, TikTok, Google, Snapchat, Pinterest, etc.)
• Develop scalable processes, SOPs, testing frameworks, and reporting systems
• Design UA OKRs and KPIs for team-wide and individual performance

Team Leadership & Management:

• Manage and mentor a team of UA Managers
• Lead hiring, onboarding, training, and performance management
• Create a high-talent-density culture fostering performance, accountability, and growth
• Drive knowledge sharing and institutionalize best practices

Performance Marketing Execution:

• Manage budgets across platforms ensuring efficient CAC and positive ROAS
• Develop growth plans based on LTV:CAC ratios, retention, onboarding conversion, and ARPU
• Partner with data teams to build and refine analytics and attribution models
• Own the testing roadmap including A/B tests, geo-expansion, channel scaling, and creative iteration

Cross-functional Collaboration:

• Collaborate with Managing Director to align UA strategy with product and business goals
• Work with creative leads to guide ad production with data-driven briefs
• Own vendor relationships with major advertising platforms and tools

Applicants must be located within approximately ±4 hours of the Central European Time (CET) zone to ensure optimal collaboration and communication during working hours.