Sr Product Manager - LTV and Retention

Payward is the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks. Kraken, founded in 2011, is a crypto platform trusted by over 10 million individuals and institutions globally, offering spot trading, margin, futures, staking, and OTC services for individual investors and institutional clients.

• 5+ years of product management experience with 2+ years focused on engagement, retention, or lifecycle growth (preferably in crypto or fintech).
• Strong analytical skills and proven ability to use data for decision-making.
• Experience in growth product management including experimentation, funnel optimization, and behavioral psychology.
• Proven track record of launching engagement features such as notification systems, loyalty/rewards programs, or community-driven features.
• Experience with mobile and web applications and ability to navigate technical conversations with engineers.
• Deep empathy for users combined with strong business acumen.
• Strong communication and stakeholder management skills with ability to influence multiple organizational levels.
• Enthusiasm for Bitcoin and the cryptocurrency ecosystem with a deep belief in the company mission.

• Define product strategy and roadmap for engagement and loyalty aligned with growth goals and business objectives.
• Own key product metrics including retention rate, session frequency, and lifetime value (LTV).
• Drive product development lifecycle from discovery to iteration with a focus on utility and behavioral reinforcement.
• Develop and implement growth loops and in-product mechanics including gamification, rewards, social features, and habit-forming design.
• Collaborate with Engineering, Design, and Analytics teams to run A/B and multivariate tests and use results for data-driven decisions.
• Partner with Marketing and Lifecycle teams to build targeted engagement campaigns and personalized messaging strategies.
• Design and refine client segmentation frameworks to personalize user experience and optimize journeys.
• Collaborate closely with Business Leads to align product goals with user personas, market demands, and business objectives.

Unless a specific application deadline is stated, applications are accepted on an ongoing basis. Applicants may redact or remove identifying information regarding age, date of birth, or education dates. The company considers applicants with criminal histories in compliance with the San Francisco Fair Chance Ordinance. The employer is an equal opportunity employer and does not tolerate discrimination or harassment based on protected characteristics as outlined by law.