Specjalistka ds. CRM/Specjalista ds. CRM

PCF Santander Consumer Bank Spólka Akcyjna.

• Minimum 3 years of experience in managing marketing projects in direct marketing communication
• Experience creating sales and product content for direct/digital channels
• Ability to independently conduct communication campaigns from brief to implementation
• Practical experience with cross-sell, up-sell, or retention campaigns
• Ability to analyze KPIs and translate results into specific recommendations
• Proficiency in marketing content, including copywriting, personalization, and proofreading
• Customer-centric approach and good understanding of customer experience
• Initiative in seeking new solutions and optimizing existing activities
• Good organization skills and responsibility for quality delivery
• Communicative command of English language
• Very good knowledge of the MS Office package

Nice to have:

• Knowledge of banking products, especially credit cards
• Experience in financial or banking sector
• Familiarity with communication platforms, e.g. Salesforce Marketing Cloud
• Ability to use scripts for personalization, e.g. AMPscript
• Experience creating omnichannel campaigns and journey triggers based on behavioral events
• Knowledge of sales tools or applications, e.g. CRU, TODOS, Redmine, OC, with experience in communication projects such as emails, letters, banners, MMS, internet banking or mobile app communications

• Creating and personalizing content for direct marketing campaigns
• Managing campaigns aimed at maximizing response to offers
• End-to-end management of high-volume campaign processes
• Preparing communications for sales channels
• Collaborating with product, mobile app, sales, data, performance, IT teams, and marketing agencies
• Ensuring correctness, quality, and consistency of marketing creations on production databases
• Analyzing campaign results, reporting, and drawing business conclusions
• Recommending optimizations in segmentation, content, channels, and processes
• Initiating and conducting communication tests, including defining hypotheses, results, and recommendations
• Supporting development of multichannel campaigns based on customer journey and real-time behavioral events
• Working on customer migration to digital channels and promoting these channels effectively
• Supporting CRM Manager in ongoing activities and development projects