Growth Marketing & User Acquisition Specialist

QubicGames S.A. operates in the gaming industry and develops a marketing analytics system called QGTelemetry.

• Experience independently managing paid campaigns and budgets with proven results.
• Practical knowledge of advertising systems such as Meta Ads, Google Ads, TikTok Ads, or other game promotion channels.
• Understanding game marketing specifics, including player acquisition and pre-launch interest building.
• Ability to select KPIs aligned with campaign goals, analyze results, and draw conclusions amid incomplete data and attribution challenges.
• Practical daily use of AI tools and critical evaluation of their outcomes.
• Ability to clearly communicate data needs and decision support requirements to technical teams.
• Independence, accountability for results, and collaboration skills with marketing, graphic, and development teams.
• English language proficiency to work with tools and prepare marketing materials.

Nice to have:

• Documented experience building wishlists on Steam.
• Experience marketing games on multiple platforms.
• Knowledge of SQL, BI tools, or marketing process automation.
• Experience analyzing cohorts, retention, LTV, and ROAS.
• Familiarity with ad network configurations such as AppLovin or AdMob.

• Plan, launch, and optimize advertising campaigns for games on diverse platforms including PC, consoles, and mobile.
• Select promotion channels, target groups, budgets, and evaluate campaign effectiveness.
• Build wishlists especially on Steam and analyze pre-launch promotional activities.
• Conduct marketing experiments testing creatives, messages, target groups, and store pages with publishing and production teams.
• Analyze player acquisition costs, conversion rates, campaign profitability, retention, and user value when data permits.
• Use AI for research, content variations, data analysis, and automation with quality verification.
• Translate marketing needs into data event definitions, user funnels, segments, metrics, and reports for QGTelemetry.
• Prioritize analytics implementations with technical teams and verify business question coverage by collected data.
• Provide recommendations on scaling, changing, stopping, or testing marketing activities.